Joseph introduces his tool of the week, Fireflies.com which is a voice assistant for meetings, that transcribes and records the online calls that one takes, such as over zoom. Joseph explains that he uses the program for his webinars and for the podcast, and he uses the content recorded by the program to create new content to advertise and promote the webinars and podcasts. Joseph introduces his guest for this week, Erin Miller the COO of Galileo Tech Media. Erin discusses her journey through her career to get to where she is today as a chief operating officer. She explains how she worked at a nonprofit out of college, and that’s when she realized she loved managing efficiency, which is what her career encapsulates currently, optimizing efficiency. Erin discusses her journey through moving from South Carolina to Washington D.C. and how her experience there has been an asset to her, but she needed a more flexible lifestyle for her career, which is why she returned to the south and found Galileo Tech Media.
Erin discusses her time working at Ziplist, in which she was responsible for the onboarding process there, deciding what needed to be done internally and outsourced externally. The two discuss the skills that Erin learned and polished there, and how building a relationship of trust between Ziplist and the food bloggers they worked with was the most important aspect of the job. Erin explains the techniques she used to be able to build relationships with them over 900 food bloggers that Ziplist worked with, by being attentive while listening to the concerns the creators had was vital in creating these relationships. Joseph and Erin discuss how best to make use of the limited data she had access to at Ziplist to best cater to what the food bloggers wanted out of Ziplist. After working with Ziplist, Erin continued to work with the same parent company, and her work quickly became influencer marketing compared to what it was previously.
Joseph and Erin discuss how to maintain one-to-one relationships with clients and the audience while operating brands with a large online presence and outreach. In Erin’s experience, food bloggers are a tight-knit community, which helped them reach out to the influencers to see who would be interested in certain programs and products. Joseph discusses the necessity of having good data on the audience, as well as the influencers and brands to best decide who would be the best fit for certain projects. The two discuss freelancers, and how relationships between them and the clients, can exponentially improve the quality of the content created if that relationship between the two is a good relationship. Erin also brings up the point that if a brand is very clear on who its audience is and what its goals are, it will be a great leader for content creators, allowing the creators to create more high-quality content that fits the exact ideas that the brand wants. Joseph and Erin discuss Erin’s time at Galileo Tech Media, and how she worked with Marriott and helped increase the scale of the content provided to Marriott, furthering the trust between Marriot and Galileo Tech Media.
Joseph and Erin discuss the process that Erin created that allowed Galileo Tech Media to create around 4,000 pieces of content a month. By creating a pipeline, with having a team for each section of the creation of a piece of content, more content was able to be created quickly. She explains that predictability is key in creating a large-scale amount of content for clients, but through the process, she created the teams were able to keep up with large amounts of content that needed to be created. The two discuss the various aspects of the culture at Galileo Tech Media, specifically how the business knows how to be family-friendly to their employees, as well as other priorities that employees have. Joseph and Erin also discuss the importance of being clear with consultants and explain when the high volume and low volume times are, so the consultants can best sort their priorities. They also discuss how instead of paying them hourly, they pay them by volume, such as by the keyword to insensitize the consultants in their work.
00:00:31.200 –> 00:00:43.230 Joseph McElroy: Hello thanks for joining us on this week’s episode of wise content creates wealth, you have heard that content is king well why is content rules, the world.
00:00:43.890 –> 00:00:55.350 Joseph McElroy: This podcast is about understanding how you can make and utilize wise content to improve your financial success and the bottom line of your company.
00:00:56.220 –> 00:01:07.200 Joseph McElroy: I am Joseph Franklin McElroy and I am a marketing technology expert who has built a multimillion-dollar company I’m also an award-winning content producer.
00:01:08.490 –> 00:01:28.590 Joseph McElroy: My company is Galileo tech media a leader in providing wise content and smart SEO our wise content is content that incorporates semantic science behavioral science Ai and data to make content that converts better and gets better rankings.
00:01:30.180 –> 00:01:46.200 Joseph McElroy: And today we’re going to dive a bit into scaling wise content management with a very experienced guest, but first I want to mention my favorite tool of the week fireflies calm.
00:01:47.400 –> 00:02:01.890 Joseph McElroy: This is a voice assistant for meetings once I hooked it up to my calendar, it found all my meetings that had a conference call link in it, like, for example, like a zoom or a Google meet.
00:02:03.210 –> 00:02:07.140 Joseph McElroy: And then, when the call happens it logs into the meeting.
00:02:08.370 –> 00:02:23.370 Joseph McElroy: And it does some pretty great stuff it records the call it transcribes the call and then sends the call recording and transcript transcript transcription to you in just a few minutes after the call.
00:02:24.180 –> 00:02:30.660 Joseph McElroy: And then you can log into fireflies and collaborate with teammates on marking up the call for important moments.
00:02:31.260 –> 00:02:38.430 Joseph McElroy: It allows your assistance to quickly find the takeaways and actions that you’ve listed in the call.
00:02:39.000 –> 00:02:45.270 Joseph McElroy: It allows a quick searching for information in the call and I love being able to find a sentence.
00:02:45.690 –> 00:02:56.910 Joseph McElroy: And click on that sentence and then here the compensation from that point on, so I can quickly remember what the heck’s going on and what I said, because I am not good at taking notes.
00:02:57.360 –> 00:03:02.610 Joseph McElroy: And i’m not necessarily good at remembering all the things that i’m supposed to do from a call.
00:03:03.060 –> 00:03:12.060 Joseph McElroy: I say i’m I have a great mind, but I don’t have a great mind for management and you know this kind of Ai stuff really improves my abilities.
00:03:12.900 –> 00:03:24.240 Joseph McElroy: it’s also I think when i’m finding it very useful for content, marketing, for example, I have it log into my podcasts and also our webinars.
00:03:24.750 –> 00:03:39.240 Joseph McElroy: We then can use the transcription as raw content on the video placement in YouTube or on our sites, we can also give the transcript to a writer, to make articles and posts from the information in the meeting.
00:03:40.590 –> 00:03:57.120 Joseph McElroy: You can you know a good example is we did a podcast a couple weeks ago, for you know, overcoming obstacles to making a decision and the David Dr David poppel mentioned 555 different.
00:03:57.600 –> 00:04:02.400 Joseph McElroy: aspects that had to be overcome that made a great tick tock video they got the most.
00:04:02.940 –> 00:04:15.330 Joseph McElroy: views that I ever had because it was very fast five tips, and I was able to go to that and pull the information quickly, because it really wasn’t written up anywhere on the web, I would not have been able to do it without that transcription.
00:04:16.530 –> 00:04:25.380 Joseph McElroy: I also send I also, we can also take nuggets from those transcriptions and send them out on social media or email and to raise awareness and buzz.
00:04:25.980 –> 00:04:36.210 Joseph McElroy: And I can make it available to other participants in the call so they can do the same thing easily they, thus making more people involved in the after event promotion.
00:04:37.020 –> 00:04:46.110 Joseph McElroy: It also integrates with a number of products, including zapier so it can do things like automatically send the meeting notes to my assistant.
00:04:46.830 –> 00:04:59.370 Joseph McElroy: If I don’t remember to put her on the on the invite she wouldn’t get it, but this way I make sure it’s always sent to her so that she can then do what is appropriate that we’re wanting to do.
00:05:00.000 –> 00:05:16.200 Joseph McElroy: I could also upload audio recordings that are not part of that were recorded by fireflies and it will do the transcription as well, and the best part of this is the basic service is just $120 a year.
00:05:16.980 –> 00:05:23.610 Joseph McElroy: that’s an incredible credible price for the amount of value that we’re getting from it, so I recommend it highly.
00:05:24.660 –> 00:05:38.280 Joseph McElroy: So far, I mean i’ve been using it for a month or so and it’s just proved incredible in terms of you know automating my content existence, especially my audio and video content so anyway.
00:05:39.300 –> 00:05:44.520 Joseph McElroy: Talking about content management that was on the micro scale we’re also going to talk about a very large scale.
00:05:45.300 –> 00:05:55.800 Joseph McElroy: In the thousands of managing content and my guest today somebody i’m very familiar with and she’s also an expert in scaling content and content management.
00:05:56.130 –> 00:06:09.870 Joseph McElroy: it’s Aaron Miller, who is the chief operating Officer of Galileo tech media she is an experienced and highly successful digital marketing professional with more than 20 years experience in strategic search.
00:06:10.560 –> 00:06:25.590 Joseph McElroy: Engine optimization content marketing inbound marketing and influencer marketing she sort of has all the bases covered and we depend upon her quite critically in Galileo tech media so Hello Aaron.
00:06:27.690 –> 00:06:28.680 Joseph McElroy: I think you’re on mute.
00:06:30.870 –> 00:06:31.680 Erin Miller: How are you Joseph.
00:06:32.010 –> 00:06:34.590 Joseph McElroy: Fine how’s things going down there and charleston.
00:06:35.130 –> 00:06:37.260 Erin Miller: Good good it feels like spring.
00:06:37.500 –> 00:06:40.170 Erin Miller: feels like spring and looks like spring everything’s.
00:06:40.170 –> 00:06:41.280 Erin Miller: covered with pollen.
00:06:43.980 –> 00:06:44.250 Joseph McElroy: So.
00:06:44.400 –> 00:06:45.480 Erin Miller: You having me.
00:06:45.690 –> 00:06:51.570 Joseph McElroy: Oh i’m glad to have you on so you grew up in a small set southern town like me right.
00:06:51.630 –> 00:07:01.740 Joseph McElroy: I did so we both had journeys, I would say to where we are today what was your journey to become an expert on large scale management projects.
00:07:02.970 –> 00:07:09.930 Erin Miller: Well it’s probably not what a man imagine growing up in pills or South Carolina which is near clemson university.
00:07:10.920 –> 00:07:17.730 Erin Miller: I went to a very small high school where we all knew each other, my parents graduated from the same hospital is my sister, and I did.
00:07:18.030 –> 00:07:29.040 Erin Miller: So we all knew everybody, and so I was excited to get away to a city where no one knew me wasn’t that far as an hour and a half away, but for small in a small town that feels very far.
00:07:29.880 –> 00:07:38.250 Erin Miller: So all through college, I worked for a nonprofit association that offer an educational opportunities for school administrators.
00:07:38.610 –> 00:07:53.490 Erin Miller: And so I manage their communications and event planning, and so I always enjoyed taking something that was very complicated with lots of moving parts and creating efficiencies around it, to make it more smooth to make sure.
00:07:54.570 –> 00:08:13.410 Erin Miller: That we had exactly the right speakers with the right topics and the right people were in the room to be able to take advantage of those content opportunities so that was my first soiree around efficiencies and I would say my entire career has been around and probably home likes to.
00:08:14.220 –> 00:08:16.620 Erin Miller: Creating efficiencies and processes.
00:08:18.060 –> 00:08:22.290 Erin Miller: So when you can create a process that allows you to optimize.
00:08:23.310 –> 00:08:40.380 Erin Miller: The are you went when you can optimize the process, it gives you the ability to scale and with scale than that content that you’re creating becomes even more was because you more people see it and they’re able to interact with it That was my first experience in efficiencies in college.
00:08:40.650 –> 00:08:46.410 Joseph McElroy: wow that’s cool so I mean we’ll talk more about your journey, after that, in a little bit, but you know.
00:08:47.160 –> 00:09:00.540 Joseph McElroy: i’m always interested a little bit in the in the transitions you you worked for a long time in Washington DC but now you’re in charleston and I think it’s critical to our story as a company about why you went to charleston how did that transition happen.
00:09:01.380 –> 00:09:06.930 Erin Miller: Well, the more interesting story really is my journey from South Carolina to DC.
00:09:07.020 –> 00:09:07.950 Joseph McElroy: Okay i’ll tell.
00:09:09.240 –> 00:09:10.530 Erin Miller: i’ll tell you that first.
00:09:10.800 –> 00:09:22.830 Erin Miller: So I had lived in Columbia South Carolina for several years after college and all of my friends had gotten married and moved on and I was still I think 22 and decided.
00:09:23.190 –> 00:09:39.000 Erin Miller: i’m ready for a new change of scenery moved to Washington DC on me one person, the person who moves with me, we got a temporary job processing applications for a scholarship program but then I quickly was hired at an agency there.
00:09:40.020 –> 00:09:52.410 Erin Miller: But it was definitely a a country mouse meets the big city type of situation, so I got a lot of comments on my accent have to understand how to use the metro.
00:09:53.430 –> 00:10:00.570 Erin Miller: All that sort of thing so that was an interesting transition, but always knew that eventually I wanted to move back South so.
00:10:01.440 –> 00:10:13.620 Erin Miller: My husband and our three kids make that move about six years ago, and when we did I was looking for a lot more flexibility in the way that I work and a new challenge which eventually led me to Galileo media.
00:10:14.310 –> 00:10:17.490 Joseph McElroy: yeah you know that was lucky coincidence, you know we.
00:10:17.910 –> 00:10:28.980 Joseph McElroy: really know Leo is known for the nomadic workforce and lots of flexibility when how and where you work So how do you like you like that flexible lifestyle right and if.
00:10:29.190 –> 00:10:38.670 Erin Miller: I love it I don’t think I could ever go back to anything else, and you know, in all honesty, Joseph when we work together at the beginning, I don’t think I was aware of.
00:10:39.090 –> 00:10:47.220 Erin Miller: All of that flexibility, I think, when you come from an agency world you’re so used to those set number of hours that.
00:10:47.640 –> 00:11:03.450 Erin Miller: Responsibility to respond right away to a client and really having your time only for you that it was an interesting transition into owning your own time and enjoying that freedom that comes from working with a company like Galileo where.
00:11:04.620 –> 00:11:13.980 Erin Miller: You have the freedom to work when you want to work and a lot of times on the projects that you want to work on, so long as deliverables are met and deadlines on that.
00:11:14.220 –> 00:11:14.790 Joseph McElroy: But it is.
00:11:14.970 –> 00:11:16.980 Erin Miller: Not an easy transition into the flexibility.
00:11:16.980 –> 00:11:25.050 Joseph McElroy: Really, well, it takes a lot of discipline that’s why it’s usually the people involved we’ve you know, has to be somebody who’s very experienced and what they do.
00:11:26.010 –> 00:11:42.750 Joseph McElroy: We that’s why our whole our whole workforces is, you know very experienced and essentially everybody’s an entrepreneur for time or for you know for resources and you know, and so that kind of network has made, for you know flexibility, I think.
00:11:43.890 –> 00:11:51.840 Joseph McElroy: Great so when we come back from the break we’re gonna break the we’re gonna jump into some of the big scale things that you’ve done alright.
00:11:52.680 –> 00:11:53.130 Erin Miller: sounds good.
00:14:56.130 –> 00:15:12.270 Joseph McElroy: hello, this is Joseph Franklin mcilroy i’m the back with the wise content creates wealth podcast with my guest Aaron Miller so Aaron you know it’s been about what I guess almost seven years since I actually looked at your resume.
00:15:13.740 –> 00:15:18.450 Joseph McElroy: And I was reviewing it, you know I found some interesting things you know, besides being.
00:15:19.080 –> 00:15:29.970 Joseph McElroy: You had a nice stint with D ID global, which was a big travel, you know travel marketing agency, but you ended up you were you were a director of partner partner programs for zip list.
00:15:30.390 –> 00:15:38.670 Joseph McElroy: At Conde nast where you maintain relationships with over 900 recipe blog authors now what kind of job was that.
00:15:40.140 –> 00:15:42.780 Erin Miller: That was a job that you didn’t want to go to hungry.
00:15:43.980 –> 00:15:44.970 Joseph McElroy: Looking at i’m.
00:15:46.260 –> 00:15:53.520 Erin Miller: Looking at a food and recipes all day, although I do remember at one point being in a pregnant, what about pregnancies.
00:15:53.970 –> 00:15:59.220 Erin Miller: Not liking, the job so much that made me nauseous but I was hired at zip list.
00:15:59.730 –> 00:16:09.810 Erin Miller: right about the time Conde nast acquire them and zip list was a plugin that could be a free plugin to be used fast food and recipe bloggers, they could input their.
00:16:10.290 –> 00:16:18.660 Erin Miller: recipe ingredients and instructions into the plugin and then you can easily convert it into a shopping list so if you followed multiple bloggers.
00:16:18.900 –> 00:16:24.450 Erin Miller: You could have recipes saying from multiple sources in one spot and create a shopping list for that.
00:16:24.870 –> 00:16:32.250 Erin Miller: And so they hired me to streamline streamline the onboarding process, because at the time of the acquisition we gotten a lot more.
00:16:32.610 –> 00:16:38.730 Erin Miller: visibility and onboarding new partners was just taking too long and I got a backlog and so.
00:16:39.450 –> 00:16:54.750 Erin Miller: I worked with a technical resource there to decide what could be able to internally what needed to be outsourced externally what were the best systems that we could get these partners in the door as quickly as possible so that we could monetize their pages.
00:16:56.040 –> 00:17:06.060 Erin Miller: And so it became an ability for surplus to make money because of monetizing the recipe pages, but also the food bloggers as well, so there’s a lot of education involved around.
00:17:07.440 –> 00:17:21.330 Erin Miller: Where were how to how to upload the plugin how to best use it, and then you what’s your data available to help them know what recipes were were most popular and could bring in the most revenue for the partner.
00:17:21.870 –> 00:17:33.480 Joseph McElroy: So what kind of you know, so this is your first experience really scaling relationships and you had doing get more engagement with the tools which was the rest of the pop up box and shopping list.
00:17:34.800 –> 00:17:42.300 Joseph McElroy: So what what did what kind of what how did you develop the processes and what were, what did you use.
00:17:43.770 –> 00:17:59.700 Erin Miller: We needed to develop a process that could be replicated over and over and over again, because there were not a lot of variations among cal of food blogger would add the plugin to their site it really just dependent on the platform and that point of blues wordpress and.
00:18:00.900 –> 00:18:06.000 Erin Miller: One other platform that most bloggers commonly use so.
00:18:07.200 –> 00:18:16.680 Erin Miller: It was first a lot about relationship building this was an was a new type of technology and a food blogger was handing over a lot of the.
00:18:18.420 –> 00:18:20.790 Erin Miller: painting over the keys to the castle basically to.
00:18:21.330 –> 00:18:28.110 Erin Miller: Have us help and implement the plugin, and so they had to trust us those food blogs were in a lot of cases their livelihood.
00:18:28.320 –> 00:18:35.760 Erin Miller: And, in some cases, you know their creative people they are cooks and chefs and recipe authors and so technology and business may not have been.
00:18:36.210 –> 00:18:48.150 Erin Miller: Their favorite thing to focus on, and so it’s about building a relationship of trust that we cared about their business and we wanted to help them grow their business and scale the content that they created and then about.
00:18:49.020 –> 00:18:55.560 Erin Miller: enabling them to follow the processes that we created a sauna was very new back then we utilize the sauna to.
00:18:56.340 –> 00:18:57.420 Erin Miller: create a checklist.
00:18:57.720 –> 00:18:59.970 Joseph McElroy: A sauna sauna as a.
00:19:00.690 –> 00:19:06.360 Erin Miller: Okay yeah yep similar to base camp or Monday, you know project management tool so.
00:19:07.410 –> 00:19:13.920 Erin Miller: It was the same process replicated over and over again, but with a lot of oversight to figure out where are the.
00:19:14.490 –> 00:19:29.520 Erin Miller: Bottlenecks where could we improve maybe if we created a different sort of process could we speed this up, can we bring more food bloggers in that sort of thing, so it was always creating a process and then always reviewing the process and optimizing well.
00:19:29.670 –> 00:19:39.540 Joseph McElroy: So the question that POPs in my mind, is it over 900 people how, how do you establish trust with over 900 people.
00:19:40.920 –> 00:19:52.800 Erin Miller: Well, I guess the good and bad thing with that particular group is that they are a tight knit community, and so, if a food blogger, had a great experience with our brand, then that would go a long way for.
00:19:53.280 –> 00:20:06.330 Erin Miller: The opposite is true, also if they had a bad experience felt that the plugin had broken their site, or they saw a drop in traffic for that sort of thing that would impact the relationship as well, but there were.
00:20:07.440 –> 00:20:18.270 Erin Miller: Some folks on our team who really weren’t responsible for those relationships, who were food bloggers themselves so really understood from a different a different point of view about what was important to their business.
00:20:18.540 –> 00:20:24.600 Erin Miller: And what sort of aspects of the plugin could be deal breakers or very important that sort of thing.
00:20:24.900 –> 00:20:31.230 Joseph McElroy: So being very responsive to creators and understanding their needs is pretty critical right.
00:20:31.410 –> 00:20:34.200 Erin Miller: It was it was and trying to.
00:20:35.220 –> 00:20:48.120 Erin Miller: Listen right like you’re saying sort of take a step back and understand their point of he was a creator and content owner of the ownership and real love and energy that goes into what they’ve created and how they want to protect that.
00:20:49.200 –> 00:20:56.700 Joseph McElroy: I think that, in general, that that that establishment of trust is actually important thing we did we’ve had to deal with that yeah Galileo.
00:20:57.330 –> 00:21:11.940 Joseph McElroy: yeah exactly so um you know you read you one of the one of the accomplishments you had there was turning data into actionable tasks, and I was wondering what kind of data and what kind of tasks.
00:21:13.050 –> 00:21:24.360 Erin Miller: Well, we had limited data only because we didn’t have Google analytics access to all of the food bloggers websites, but we did have some data as to how the tools for us.
00:21:24.660 –> 00:21:37.590 Erin Miller: And it was always a goal to get more clicks and views into the tool, so we wanted more people adding to their recipe box and more people adding to their shopping list, and so I began an endeavor to understand what.
00:21:38.100 –> 00:21:44.880 Erin Miller: In what situations do more people click and in what situations to more people engaged, so we looked at a broad range of.
00:21:45.960 –> 00:21:48.840 Erin Miller: To see what placement works better, is it work better to have.
00:21:50.040 –> 00:21:56.910 Erin Miller: Add to shopping cart and add to list in the main, navigation or as buttons or above the fold or below the fold or.
00:21:58.350 –> 00:22:04.950 Erin Miller: As a drop down or and that sort of thing, so a lot of testing to determine the best placements and then.
00:22:06.090 –> 00:22:10.080 Erin Miller: Using our relationships to ask bloggers to test what we’d found.
00:22:11.040 –> 00:22:17.880 Erin Miller: Which again required a lot of trust to rearrange their website to test a hypothesis from a vendor they were testing.
00:22:18.300 –> 00:22:30.870 Erin Miller: And then, once we were certain of our hypothesis and placement recommendations and rolling those out to the non hundred bloggers, which a lot of discussions, a lot of you know.
00:22:32.340 –> 00:22:32.730 Erin Miller: Trying to.
00:22:33.960 –> 00:22:35.100 Erin Miller: trying to convince.
00:22:35.520 –> 00:22:35.880 Joseph McElroy: To make.
00:22:36.120 –> 00:22:40.950 Erin Miller: A change to their website to that we expected would improve their revenue so.
00:22:42.270 –> 00:22:46.980 Joseph McElroy: we’re gonna we’re learning pretty important tools in that process that you thought were.
00:22:47.340 –> 00:22:48.480 Joseph McElroy: Relevant definitely Google.
00:22:48.480 –> 00:22:53.280 Erin Miller: analytics Google analytics was the primary tool is our call yeah.
00:22:53.460 –> 00:22:54.750 Joseph McElroy: It still is, to this day.
00:22:55.980 –> 00:22:56.490 Erin Miller: yeah.
00:22:57.210 –> 00:22:59.730 Joseph McElroy: Still, is to this day, I mean we use it all the time.
00:23:00.270 –> 00:23:08.970 Joseph McElroy: So you know, after a zipline she stayed with Conde nast but now you moved on to director partner partner development for the food innovation group.
00:23:09.810 –> 00:23:20.310 Joseph McElroy: And that expanded your responsibility to over also 1000 influencers with the reach of 291 million consumers, so how did you tackle that job.
00:23:21.930 –> 00:23:28.980 Erin Miller: Well, it was a natural fit for me to move to Conde nast because they had sunset zip list at that point.
00:23:29.550 –> 00:23:39.300 Erin Miller: However, they wanted to maintain the relationship with the zip plus bloggers and continue to monetize the pages, but just in in a different way and so.
00:23:40.020 –> 00:23:53.400 Erin Miller: It was a source of comfort to I think a lot of the bloggers, to know that some of the same staff and TEAM members from zip list we’re going to continue along with them, those of us who knew their sites knew their priorities knew their audience that sort of thing.
00:23:54.990 –> 00:24:07.560 Erin Miller: And Conde nast wanted to be able to include all of those pages of those in 1000 or so food bloggers into their network of advertising to be sold for for all of their partnerships and so.
00:24:08.640 –> 00:24:16.830 Erin Miller: As that role evolved, I became more of a more it became more influencer marketing really than partner management.
00:24:18.000 –> 00:24:27.690 Erin Miller: Get Conde nast specifically epicurious and bone appetit we’re starting to do more and more influencer marketing bringing in brands like Rentals and starbucks and.
00:24:28.140 –> 00:24:35.880 Erin Miller: Marie salad dressing, and that sort of thing who understood the potential of working with an influencer with just the right REACH.
00:24:36.180 –> 00:24:42.270 Erin Miller: And so it was designing the programs, what would that look like how many photos how many blog posts.
00:24:42.900 –> 00:24:55.170 Erin Miller: What should the content be how much controlled is the brand want over the content so design those programs and then helping define exactly the right influencer to support to support the brand.
00:24:55.890 –> 00:25:04.740 Joseph McElroy: So you know what I had Kevin Lee of did it here on earlier, and he likened brandon Cox branded content to the old soap operas back in the day.
00:25:05.400 –> 00:25:14.910 Joseph McElroy: When people knew that the the the sponsors sponsored it, but the content was a good story was that the same sort of thing that you were doing with these with these bloggers.
00:25:15.390 –> 00:25:19.290 Erin Miller: yeah yeah exactly it had to feel organic.
00:25:20.460 –> 00:25:32.370 Erin Miller: You know, for the blogger, and for the brand so I found that food bloggers, especially those who’ve been very successful very particular about the type of products that they would write about and use.
00:25:32.550 –> 00:25:42.330 Erin Miller: and talk about so if it wasn’t a good fit or didn’t fit with their nutritional guidelines or dietary restrictions and it was then it was a no go and I think one.
00:25:43.410 –> 00:25:51.210 Erin Miller: Reason our campaigns for successful is because we really did allow a lot of editorial freedom for the bloggers who understood.
00:25:51.390 –> 00:25:57.480 Erin Miller: You know, know my audience won’t like it if we talked about this, or they wouldn’t like this recipe that you’re recommending i’m going to do with this way.
00:25:57.660 –> 00:26:10.260 Erin Miller: And so I found that really to be the key in successful influencer relationships as to create some guard rails and some efficiencies but then to trust them to speak to their audience the way they know works.
00:26:10.320 –> 00:26:16.890 Joseph McElroy: So you had to manage scale, but it had to be customizable per influencer that must have been an adventure.
00:26:18.240 –> 00:26:20.700 Erin Miller: If there were some I have some interesting stories.
00:26:23.310 –> 00:26:25.110 Joseph McElroy: When we come back, we can get into some of that.
00:26:29.430 –> 00:26:34.020 are listening to talk radio and yc left.
00:29:15.150 –> 00:29:28.860 Joseph McElroy: hello, this is Joseph Franklin mcilroy back with the wise content creates well podcast with my guest Aaron Miller is chief operating Officer of Galileo tech media, which also happens to be my company.
00:29:31.050 –> 00:29:38.640 Joseph McElroy: So Aaron when you moved on from Conde nast it was I think guess because there was a company called media i’m became involved with.
00:29:39.090 –> 00:29:48.420 Joseph McElroy: The influencer marketing of Conde nast and then there you have a sudden had a responsibility to working with over 3000 food and lifestyle influencers.
00:29:48.960 –> 00:30:06.360 Joseph McElroy: And I i’m still interested in this question, you know you have 3000 kylie creative people and you’ve tried to get branded content out through that channel and they have all sorts of editorial influence how do you manage those one to one relationships on scale.
00:30:08.520 –> 00:30:17.460 Erin Miller: Well um you know I would say it was it really depends on the situation, so it was a lot of us a lot of tools like.
00:30:17.820 –> 00:30:28.410 Erin Miller: Google forums and surveys and that sort of thing first to understand in an aggregate what sort of brand opportunities these food bloggers were most interested in.
00:30:28.800 –> 00:30:33.180 Erin Miller: And there were certainly some that rose to the top food bloggers that were highly.
00:30:33.990 –> 00:30:51.630 Erin Miller: Highly influential very involved in media bonds educational programs and highly collaborative so there were certainly some that we had very strong relationships with and like I mentioned before, food bloggers are a really cool tight network they support each other very well.
00:30:52.650 –> 00:30:59.310 Erin Miller: And so, when a brand would come along interested in a branded content opportunity with media.
00:31:00.420 –> 00:31:06.840 Erin Miller: Once we understood exactly what the specifications were who their target audience was with the price range would be.
00:31:07.440 –> 00:31:18.150 Erin Miller: What sort of qualifications for around the influencers REACH and that sort of thing, then we would put out a call to the influencers who who would be interested in this particular Program.
00:31:19.410 –> 00:31:28.830 Erin Miller: We may get 100 people interested, we may get five people interested it really just dependent on the opportunity and then from there, we would begin to.
00:31:29.880 –> 00:31:35.700 Erin Miller: fine tune what the pricing would be what the offering would be in the present those options to the brand.
00:31:36.180 –> 00:31:39.900 Erin Miller: For their review and that said that the brands were.
00:31:40.170 –> 00:31:46.890 Erin Miller: Equally particular about the influencers voice and how and who their target customer was and.
00:31:47.070 –> 00:32:00.810 Erin Miller: Who their readers were because they wanted to make sure that their brand aligns with influencers voice, just as much as the influencer shared the same concerns to make sure they were partnering with brands that amplify their content and their and their message.
00:32:02.070 –> 00:32:05.400 Joseph McElroy: cool so um it’s a lot like.
00:32:06.990 –> 00:32:12.570 Joseph McElroy: they’re all sort of individual entrepreneurs that you’ve got to deal with right and.
00:32:12.780 –> 00:32:13.770 Erin Miller: you’re exactly right.
00:32:13.980 –> 00:32:26.070 Erin Miller: you’re exactly right, and I think in most instances we for this type of work we didn’t deal with them on an individual entrepreneur basis until they were selected for the work.
00:32:27.690 –> 00:32:37.140 Erin Miller: Because it was such a large such a large group there certainly were relationships there and food bloggers that we knew we can count on and we knew were highly responsive and that sort of thing.
00:32:37.860 –> 00:32:46.680 Joseph McElroy: So, I guess, I guess, my takeaway from this is actually having good data on every where the content is going to be placed right.
00:32:47.490 –> 00:32:55.590 Joseph McElroy: Where the possibility of placing the content is, it has to be in an idea of the likelihood of placing that content and having a process.
00:32:56.010 –> 00:33:10.950 Joseph McElroy: You said you did forms and surveys right to to be able to understand who you’re who your creative is and what they’re capable of doing, and then the likelihood of them of doing being a good fit for a project and that that requires a lot of knowledge data right.
00:33:12.390 –> 00:33:17.640 Erin Miller: It really does, and it also requires the flip side so as much as it requires that more.
00:33:18.570 –> 00:33:27.600 Erin Miller: You know efficiency oriented process oriented tools type of energy, it also required that you know more of a personal touch of.
00:33:27.810 –> 00:33:33.900 Erin Miller: Conveying that you know you can you can trust us we have your best interest we’re here to help you earn money.
00:33:34.200 –> 00:33:49.740 Erin Miller: And we know how important your content is to you, and so I think a key to the brands that we work with Joseph and then, in my past experiences, you cannot scale without trust and without a relationship that is, it is an opposite type of energy.
00:33:50.730 –> 00:33:54.690 Erin Miller: I think that you have to really understand and work with, but it is equally important.
00:33:55.500 –> 00:34:04.530 Joseph McElroy: yeah I think that you know, I think that the to really do well well content on a scale with branded content and getting high quality content.
00:34:05.040 –> 00:34:13.200 Joseph McElroy: You just can’t go to I think one of these websites and provides a database of freelancers, that you can contact to try to make them make.
00:34:13.830 –> 00:34:26.130 Joseph McElroy: Make content happen, I don’t think it happens in a way, you know that works, unless the company that’s doing that brings in a person to manage those relationships and understands everybody they contact don’t you agree.
00:34:26.700 –> 00:34:36.270 Erin Miller: yeah 100% agree, I think that a lot of cases, you get what you pay for, and when you have the ability to create a relationship with a content creator.
00:34:36.750 –> 00:34:46.140 Erin Miller: They have a lot more ownership of what they’re writing again an instance where you know in our business Joseph where our writers are writing content for someone else.
00:34:47.100 –> 00:34:59.370 Erin Miller: When they get to know the client and are able to have a one on one relationship and see her one on one that they’ve earned that clients trust, I think that greatly improves not only the quality of the content, but the.
00:35:00.300 –> 00:35:08.730 Erin Miller: What they’re able to provide you know if this work that they enjoy doing, they are willing to do more of it, and a lot of instances they are willing to.
00:35:09.420 –> 00:35:24.720 Erin Miller: Take on one extra blog post in a pinch, because the client requires it, or give a volume break and in order to help us to secure a deal, so I don’t think we can underestimate the human the humanity of all of this as well.
00:35:26.130 –> 00:35:37.890 Joseph McElroy: What other advice would you give to a brand and making their wise content strategies better yeah well from a bad experience, especially an influencer space yeah.
00:35:38.220 –> 00:35:40.680 Joseph McElroy: How to get a better promoted how to get more.
00:35:42.300 –> 00:35:47.340 Joseph McElroy: You know, cut the creators were willing to promote them what are some of the secrets there.
00:35:48.540 –> 00:35:58.320 Erin Miller: Well, I think that you first have to as a brand you have to know what you want, you need to be open to advice and data and allowing data to.
00:35:59.370 –> 00:36:10.860 Erin Miller: To pivot your story slightly, but you really have to know what your goals are what are you really trying to drive, are you trying to draw thought leadership, are you trying to drive leads, are you trying to draw.
00:36:11.910 –> 00:36:18.960 Erin Miller: Collection of email addresses that sort of thing, and so I think when the brand is clear on their goals and they’re clear on who their customer is.
00:36:19.260 –> 00:36:29.820 Erin Miller: They can serve as a really strong leader to a group of content creators, because they are so clear on who they are get into trouble and certainly a.
00:36:30.480 –> 00:36:45.660 Erin Miller: lack of efficiency when a brand is unclear on those sorts of things, so I would encourage any brand interested in in beginning of content creation promotion to get really clear on who they are, and what they are, the point is for bringing writers.
00:36:46.050 –> 00:36:51.720 Joseph McElroy: I think that’s exactly true, I think, part of the intent of this podcast is to explore the fact that.
00:36:52.170 –> 00:37:03.060 Joseph McElroy: That is such an intensive process, and while we’ve successfully to this day managed it with people that Ai and machine learning learning type of things and data is going to become.
00:37:03.420 –> 00:37:10.770 Joseph McElroy: A part of that understanding, you know understanding, you know who the traders are and what their needs are and understanding your at your own.
00:37:11.190 –> 00:37:21.600 Joseph McElroy: The audience of what they need, and then trying to find a way to marry up, and I think that you know, Ai and data is gonna become a part of that even more, though I don’t think we’re going to escape the human interface for a while.
00:37:22.380 –> 00:37:31.140 Joseph McElroy: Right right cool so in 2014 you join me and Galileo tech MEDIA I don’t know why but.
00:37:32.880 –> 00:37:33.390 I do.
00:37:35.880 –> 00:37:39.690 Joseph McElroy: Nikki Johnson, who is my co founder the time brought to you and you guys are good.
00:37:40.230 –> 00:37:40.500 Erin Miller: But.
00:37:41.160 –> 00:37:44.490 Joseph McElroy: You were to manage the seo and content.
00:37:44.970 –> 00:37:51.390 Joseph McElroy: For around 7000 hotels and Mary on it started small but we quickly grew that business.
00:37:51.540 –> 00:37:57.270 Joseph McElroy: yeah So what do you think are the insights you learned in scaling that business.
00:37:59.340 –> 00:38:05.370 Erin Miller: yeah it was very small when I joined Joseph I mean, I think we were dealing with 25 hotels, maybe, and I.
00:38:05.370 –> 00:38:11.970 Erin Miller: Remember, you sharing with me growth metric goal, and I remember thinking oh will never will never get too fast.
00:38:12.450 –> 00:38:12.750 Erin Miller: But.
00:38:12.810 –> 00:38:23.430 Erin Miller: I think that it started, first with with establishing a trust with Marianne that they knew that they can count on us and they knew that because we could scale.
00:38:23.760 –> 00:38:36.150 Erin Miller: With enough predictability, we could hit any volume of content needs that they provided, and so I think we proved that to them over and over again as a projects would come up and.
00:38:37.020 –> 00:38:47.490 Erin Miller: Oh no now we need double the amount of hotels done because of the network of seo content creators and consultants that we had built up, we were able to quickly.
00:38:47.910 –> 00:38:56.220 Erin Miller: source that work and, of course, no problem, we could get that done, conversely, if something changed, and they only needed half of what they expected done.
00:38:56.460 –> 00:39:13.020 Erin Miller: We were able to do that as well, with no impact on cost, they were only painting by the piece for what they were getting, so I think that Mariana recognize that we were a business anxious and happy to support them and willing to be flexible, so that they didn’t have to be right.
00:39:13.530 –> 00:39:19.230 Joseph McElroy: So every nothing, a key was finding the right writers, because we had to go through a lot of writers, to find the right.
00:39:19.410 –> 00:39:19.860 Joseph McElroy: yeah.
00:39:20.010 –> 00:39:27.090 Joseph McElroy: Very good, at this point you’ve got a you’ve got a great track record of finding getting the right writers writers, for everything.
00:39:28.200 –> 00:39:40.470 Joseph McElroy: What do you think helps you establish trust the writers and they’d be willing to stick around and write for for clients that when they were slow periods and and how did you how do you qualify them to make sure they fit.
00:39:41.940 –> 00:39:50.010 Erin Miller: Well, we received, I think our best riders came from word of mouth so writers that had worked with us.
00:39:50.250 –> 00:40:04.830 Erin Miller: for a period of time, who you know new have another writer that also were for high end or another experience in hospitality marketing and so because of their great experience with Galileo, they were willing to recommend their.
00:40:05.490 –> 00:40:12.210 Erin Miller: Their co workers, and then we would qualify them in a lot of cases with small pilot projects, so if we were.
00:40:12.630 –> 00:40:17.580 Erin Miller: Convinced that they have the right tone and the right technicality, and the right knowledge of seo.
00:40:18.150 –> 00:40:23.490 Erin Miller: We would allow them to we would pay them to to practice so that we could test did it work and.
00:40:23.790 –> 00:40:33.060 Erin Miller: Particularly with marissa who have a lot of stipulations on what the content will site what you can say what this how bullets are formatted that sort of thing.
00:40:33.720 –> 00:40:41.340 Erin Miller: It took a special kind of writer, to be able to adhere to that sort of process we have other clients who.
00:40:41.640 –> 00:40:49.050 Erin Miller: really require very creative spirit spirit, who want to do in a different way, every time with a different tone and a different topic and.
00:40:49.230 –> 00:41:05.340 Erin Miller: That was not the case with marissa because of the need to scale and the need for a lot of consistency so for Marianne, in particular, it was important to fund riders not only with seo experience, not only the hospitality experience, but the ability to adhere to consistent standards.
00:41:05.940 –> 00:41:17.910 Joseph McElroy: cool well when we come back we’re gonna talk about how you managed to manage the creative process and manage that process to produce 40,000 pieces of content yeah.
00:41:19.470 –> 00:41:21.090 Erin Miller: yeah makes me sweat just.
00:43:35.100 –> 00:43:45.840 Joseph McElroy: hello, this is Joseph Franklin McElroy back with the wise content creates wealth podcast with my guest Aaron Miller so Aaron you know in in.
00:43:47.460 –> 00:43:57.870 Joseph McElroy: Galileo produced over 40,000 pieces of content in a year and then, when before the code break, we were doing almost about 4000 pieces of content, a month.
00:43:58.380 –> 00:44:10.770 Joseph McElroy: So how do you create it create and manage the process and what is that process for doing content on that scale, especially since it was all in 10 day SLA service level agreement.
00:44:12.120 –> 00:44:12.810 Erin Miller: yeah that.
00:44:14.010 –> 00:44:25.200 Erin Miller: there’s very little room for error in in volume that high and deadlines that tight, but very early on Joseph we created a pipe lining process, which is what we called it, where.
00:44:26.700 –> 00:44:44.700 Erin Miller: Instead of having one team who followed the content on every step of the way we developed teams for individual tasks, so instead of one person doing the keyword research then writing the content than uploading the content and managing revisions we divided that into teams.
00:44:45.930 –> 00:44:50.100 Erin Miller: And because of the way the work work time itself.
00:44:50.490 –> 00:44:58.200 Erin Miller: Where you step, one would occur, and then you know, two months later step two would have her, and so on, there was a natural progression to that.
00:44:58.410 –> 00:45:10.380 Erin Miller: We were able to scale the teams and prepare the teams for high volume or low volume periods, based on what had you know we can just seeing or that or the heads up that we received from the client.
00:45:11.610 –> 00:45:20.640 Erin Miller: So we said so many times to our team and to our client that predictability is key, we can produce as much volume, as you need so long as we.
00:45:21.660 –> 00:45:31.470 Erin Miller: Have the predictability that we need, so we created processes with our client that gave them the opportunity to give us feedback and input about what we could expect down the road.
00:45:32.340 –> 00:45:47.880 Erin Miller: In terms of volume and so that we could build a team or scale and team down as needed, and so it required a lot of communication between us and the client a lot of a lot of tracking in place a lot of.
00:45:48.900 –> 00:45:57.720 Erin Miller: QA a lot of late nights really for these freelancers, who understand it’s really feast or famine.
00:45:58.530 –> 00:46:08.490 Erin Miller: In this line of work, and so in the months, where we were very busy we asked a lot from our teams and they delivered because they had that month set of.
00:46:09.450 –> 00:46:25.620 Erin Miller: You know this may not be the case next month may not have the same volume, so we always did our best to take good care of our teams, especially during times of famine um but that that sort of transparency and predictability help helped a lot.
00:46:26.310 –> 00:46:33.870 Joseph McElroy: I think some of the essential tools that you developed was one is serving what you brought from your previous experience surveying and understanding the client.
00:46:34.410 –> 00:46:42.750 Joseph McElroy: And then really developing those trackers you know, using Google sheet to it says, you know what I didn’t even appreciate until you started really using them.
00:46:43.170 –> 00:46:53.460 Joseph McElroy: To communicate with everybody across the process and I think those are highly effective, you know i’m just going to apply it, and then managing it for trackers and everybody can get access to.
00:46:54.570 –> 00:46:56.640 Erin Miller: Agreed agreed, I think we had a lot of.
00:46:57.210 –> 00:47:08.130 Erin Miller: You get burned by version control with hammer to and you realize how vital Google sheet is but but you’re exactly right we worked with marissa to create it as sort of an intake form, so that.
00:47:08.340 –> 00:47:20.040 Erin Miller: Without one on one conversations or phone calls or even emails with the whole hotel level stakeholders, we could understand exactly what their goals were what was newly renovated.
00:47:20.970 –> 00:47:26.820 Erin Miller: If they were targeting meet people attending meetings or weddings or that sort of things very easily.
00:47:27.150 –> 00:47:32.910 Erin Miller: Understand that and then we even subdivided our writers, based on location.
00:47:33.180 –> 00:47:43.050 Erin Miller: You know who has written recently about this location so there’s some efficiencies there, and in doing the research or you know who prefers to write about airport hotels versus.
00:47:43.230 –> 00:47:56.040 Erin Miller: luxury resorts, and that sort of thing, so an understanding of where our riders live and what their life experience was a lattice create efficiencies and in the end, more more was content.
00:47:56.490 –> 00:48:07.980 Joseph McElroy: And then we we started, you know we started actually automating that using technology to pull that data, which I think is the future, especially that surveying and understanding the client I think there’s gonna be a lot of.
00:48:08.460 –> 00:48:20.250 Joseph McElroy: opportunities to really you know really understand the stakeholders with wise Ai and database mechanisms and yeah we’re trying to lead in that development so.
00:48:21.480 –> 00:48:22.500 Joseph McElroy: yeah so.
00:48:24.750 –> 00:48:31.740 Joseph McElroy: You know, you were you were really instrumental in helping us grow the business and you’ve hinted to the things about what you really liked about it.
00:48:32.730 –> 00:48:40.470 Joseph McElroy: But you I think you’d like the fact that we really take care of our people with other priorities, can you talk to me about that aspect of our culture.
00:48:40.920 –> 00:48:57.840 Erin Miller: yeah you’re exactly right Joseph I think that what you would with all of the processes and clients and revenue that we’ve been fortunate enough to experience what i’m most proud of is that we are a business that really understands what it means to be family friendly.
00:48:58.860 –> 00:49:03.240 Erin Miller: I know i’ve worked at places that say they are but weren’t you, you may have to and.
00:49:03.900 –> 00:49:17.760 Erin Miller: it’s not only just family friendly that i’m proud of, but people with all sorts of other priorities, perhaps their priorities to see the world or to take care of aging parents or young children or or other passionate passion projects and so.
00:49:19.410 –> 00:49:35.160 Erin Miller: We have built a business where people who, with agency experience, who have built a very strong career and then perhaps needed to step back or step, all the way out and then back in for a period of time were able to come in and work and earn.
00:49:35.850 –> 00:49:41.940 Erin Miller: very fair wages at the hours that they could work while still supporting those other priorities and.
00:49:42.240 –> 00:49:56.940 Erin Miller: As a mother of three young children, I think that I was in an ideal position to help create that because I knew what I would want, and so we have the writers and the talent that have come through us have been in all sorts of those stages.
00:49:58.020 –> 00:50:04.650 Erin Miller: And with enough predictability we’ve always been able to support them if they need to take take care of those other commitments.
00:50:04.950 –> 00:50:12.990 Joseph McElroy: cool I agree with you it’s fundamental to me now with two twins of my own, I appreciate the fact that I can spend a lot of time with them, and I think that.
00:50:13.470 –> 00:50:25.560 Joseph McElroy: I think that the discussion in the world today is about the gig economy, you know and the benefits of it but there’s a lot of criticism of this too, I mean, especially at the lower end of the scale, where you know data and.
00:50:26.190 –> 00:50:44.790 Joseph McElroy: An information being collected by Apps are you know, essentially, forcing people to work, but you know how do you think that the gig economy is going to is is a sustainable economy you do you think that the situations like ours are important enough that it still exists.
00:50:46.200 –> 00:50:54.720 Erin Miller: Well, I think it became especially important in March of this year that when we had to scale back and our clients had to scale back.
00:50:55.860 –> 00:51:08.520 Erin Miller: It was impactful for all of us, most of us in in a negative way, but the fact that we did not have full time employees allowed us to stay afloat and now to gradually bring those consultants back into the mix.
00:51:09.240 –> 00:51:24.480 Erin Miller: So I think that communication is key, and when we are clear with our consultants on these are, these are the expectations, these are the high volume Tom, these are the low volume times that allows them to organize those other commitments in a way that they can.
00:51:25.530 –> 00:51:34.710 Erin Miller: Do as much or as little as they walk and in our situation we created a process where we pay the consultants by the by the piece by the.
00:51:34.980 –> 00:51:48.720 Erin Miller: Baba keyword about the page about a blog post, and so it really incentivizes those highly efficient consultants to they can get a lot done so that that is, we found that to be a more.
00:51:50.100 –> 00:51:56.160 Erin Miller: more desirable situation, especially for efficient consultants to be paid by the product versus the hour.
00:51:56.490 –> 00:51:58.620 Joseph McElroy: I agree with you, I mean, I think that the.
00:51:59.910 –> 00:52:06.960 Joseph McElroy: Leading question because I think the gig economy and political and I think the gig economy yeah we’re trying to drive down prices.
00:52:07.350 –> 00:52:26.340 Joseph McElroy: is headed for you, having to do have you know full employment for those people that are driving, but I think the gig economy where it’s based upon quality right and and and dealing with creativity on a large scale, that is going to be important to maintain that sort of gig economy approach.
00:52:27.600 –> 00:52:34.950 Joseph McElroy: But anyway, I want to thank you for coming on my show our show how do people reach you.
00:52:36.450 –> 00:52:41.280 Erin Miller: They can reach me through Galileo Aaron Miller and Galileo to media.com.
00:52:41.580 –> 00:52:53.220 Joseph McElroy: sounds good and i’ll mention what giveaway tech media is we provide award winning on demand seo and content marketing slick solutions to a global clientele.
00:52:53.880 –> 00:53:06.210 Joseph McElroy: In an increasingly competitive ever evolving digital landscape, we help businesses scale and succeed by providing a suite of tactical and technical seo solutions.
00:53:06.690 –> 00:53:19.200 Joseph McElroy: are proven methodology is take our partners to the top of the search engine result pages, improving their go Google search rankings and driving traffic and all important conversions.
00:53:20.880 –> 00:53:35.670 Joseph McElroy: Are flexibility ability to scale is is prove beneficial for both large companies and small, and I invite you to go to Galileo tech media.com to reach us and see what we can help you achieve.
00:53:36.420 –> 00:53:47.910 Joseph McElroy: To find out more about this podcast there’s two places, you can go, you can go to Facebook COM slash wise content creates wealth, there you always see a live feed of this.
00:53:47.970 –> 00:53:48.810 Erin Miller: Of this.
00:53:49.110 –> 00:54:07.590 Joseph McElroy: podcast and subsequently immediately available the recording we also have a website for this called wise content creates wealth COM, where you can sign up for newsletters dedicated just to wise content, I have another podcast called gateway to the smokies it’s on this network.
00:54:08.730 –> 00:54:23.400 Joseph McElroy: That comes on Tuesdays at six but this network is talk radio dot nyc and I encourage you to see lots of podcasts on this network, including the one proceeding this podcast called Jeremiah Fox and host.
00:54:24.750 –> 00:54:42.270 Joseph McElroy: The host Jeremiah fox of the entrepreneurial way web again that’s talk radio dot nyc next week we’ll be talking about another Ai based tool for modifying and enhancing content, I look forward to seeing you then, thank you very much.