About this Episode:
In this episode, we discuss content production with AI.
Joseph is joined by our special guest Jeff Coyle, Co-founder and Chief Product Officer for MarketMuse. He is focused on helping content marketers, search engine marketers, agencies, and publishers build topical authority, improve content quality and turn semantic research into actionable insights.
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Connect with our host Joseph Franklyn McElroy:
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Joseph Mcelroy opens the show with a summary of the show and what will be covered in today’s episode. Joseph then gives the audience an explanation of the Google Question Hub and the opportunities it gives content marketers. Question Hub was used internationally but has made its way to the United States recently, and Joseph gives the app a constructive, positive testimonial. Joseph then introduces the guest, Jeff Coyle, the Co-founder, and chief product officer for the market muse. Jeff Coyle affirms Joseph’s excitement for Google Question Hub, and also expands on the many uses users can use the app for. Joseph gives an anecdote about the app and then segways into Jeff Coyle’s explanation of his company, MarketMuse. He explains MarketMuse will help content creators streamline their priorities when it comes to handling their content in all aspects. Jeff Coyle explains his goal is to help writers grow by not worrying about the minutiae that MarketMuse will help them with. Jeff Coyle tells how the acquisition of his company by TechTarget helped decide who is an expert and should be helping their creators.
Jeff Coyle gave Joseph a brief history of his career and the start of MarketMuse in September of 2015. Jeff Coyle explains the immediate growth of his company and how this growth helped him become a breakthrough in the industry. This breakthrough came with new opportunities for the company and this helped MarketMuse level up to a company with thousands of customers worldwide. Jeff gives a teaser of MarketMuse that will be free launching later this year. Jeff and Joseph trade insider opinions about the state of content and the ill opinions people may have about the effort it takes to market this content. Jeff Coyle tells the audience to understand who you’re getting information about the industry from, it may make or break your career as a content creator. The ignorant opinion of some of the people claiming to know how to market people’s content frustrates Jeff Coyle as a real expert in the industry. He then goes on to explain the difference between people who know what they are talking about and those who pretend and inevitably end up failing in the industry. Joseph agrees and the two share anecdotes about their career.
Jeff Coyle tells Joseph how he prioritizes what part of the process of marketing handles first and with more attention to his clients. Jeff then talks about how he finds specific content to optimize amongst great inventory like many businesses needing a solid content marketing strategy. An example of this given by Joseph gives Jeff a great talking point of how to handle this problem directly. Jeff Coyle explains how investing in a specific point of growth may seem easy at first but there are a lot of factors his clients don’t realize and what he does to help his clients in this situation. MarketMuse takes the guessing of content marketing out of the equation and instead gives you actionable plans to build off of. Jeff Coyle gives industry strategies for getting more content out the door for his clients.
Joseph brings up the show and plugs his other podcast but brings it back to Jeff Coyle to speak about Natural Language Generation. He then explains what Natural Language Generation is and how we use it every day on google and other online platforms. Google is a great example of having a powerful language model and how this makes MarketMuse their direct competition, along with Microsoft. Jeff Coyle gives testimony to how well Natural Language Generation works on an everyday basis. Joseph gives his short-term goal of creating content and Jeff tells how that’s possible with MarketMuse knowledge. Joseph and Jeff close out the show with calls to action for MarketMuse products.
00:00:27.990 –> 00:00:38.790 Joseph McElroy: Hello thanks for joining us on this week’s episode of Why is content creates well, you have heard that content is king well wise content rules, the world.
00:00:39.270 –> 00:00:48.180 Joseph McElroy: This podcast is about understanding how you can make and utilize wise content to improve your financial success in your company’s bottom line.
00:00:48.810 –> 00:00:58.860 Joseph McElroy: I am Joseph Franklin McElroy and I’m a marketing technology expert who’s built a multimillion-dollar company and i’m also an award-winning content producer myself.
00:00:59.640 –> 00:01:13.230 Joseph McElroy: My company is Galileo tech media a leader in providing wise content, which is content that incorporates search science behavioral science Ai data, and processes to make content that converts better and gets better rankings.
00:01:13.680 –> 00:01:26.400 Joseph McElroy: Since 2014 we have provided a suite of global clients wise content services, helping get maximum visibility and organic search social media presence and effectiveness and marketing conversions.
00:01:27.060 –> 00:01:36.990 Joseph McElroy: Besides this podcast, we also run monthly webinars where we asked leaders, scientists and psychologists just and others to expound in-depth about subjects related to wise content.
00:01:37.500 –> 00:01:46.230 Joseph McElroy: Read more about us a Galileo tech media COM and sign up for the formative newsletter that will let you know about our upcoming episodes and webinar.
00:01:47.370 –> 00:01:58.080 Joseph McElroy: our agenda today is using Ai and data and platforms to search plan and craft your content, we will be featuring the market news platform.
00:01:59.520 –> 00:02:07.350 Joseph McElroy: But first i’m going to tell you a little bit something about I most recently started using and it’s a coke Google question hub.
00:02:08.460 –> 00:02:21.390 Joseph McElroy: In 2018 Google created this thing called a Google question hub, there was only available to content marketers in Nigeria Indian Indonesia and it’s been sort of on the down low for a while.
00:02:22.410 –> 00:02:31.680 Joseph McElroy: But in January of this year, Google opened up question hub in the United States and it’s providing significant opportunities for content marketers.
00:02:33.240 –> 00:02:43.980 Joseph McElroy: You know content marketing relies heavily on your ability to answer your customers most pressing questions well Google question hub can allow you to find.
00:02:44.730 –> 00:02:50.850 Joseph McElroy: uncover hidden gem keywords and content, opportunities and questions that are not being answered.
00:02:51.510 –> 00:02:57.090 Joseph McElroy: So that’s what question does it identifies questions that lack answers in Google search results.
00:02:57.660 –> 00:03:08.520 Joseph McElroy: So it identifies the information gaps in Google searches in the search in the search results from from Google, I think this is a very smart tactic on Google because.
00:03:09.330 –> 00:03:14.430 Joseph McElroy: It basically is being transparent to saying, well, we get a lot of these questions that there’s no answers for so.
00:03:15.120 –> 00:03:24.210 Joseph McElroy: It they’ve offered this opportunity to help build the value of their search engine but it’s also a great opportunity for businesses and markers to solve consumer needs.
00:03:24.600 –> 00:03:28.020 Joseph McElroy: And they have various ways to figure out these unanswered questions.
00:03:29.010 –> 00:03:41.040 Joseph McElroy: But they’re all based upon queries from real people, and this may include things like misspellings and i’m clear questions I saw one recently was asking for something, and that was that whether there was going to be.
00:03:41.610 –> 00:03:52.710 Joseph McElroy: You know store openings in 2029 well obviously they had 2021 but so that was incorrect question is probably useless right now, but you can optimize well ahead for it.
00:03:54.870 –> 00:04:15.540 Joseph McElroy: So you can get you can use, you can use keywords and it’ll generate up to 101 hundred and unanswered questions for each of your keywords that you put in and it allows you to actually save these questions and exports them it connects to your Google search console and it’s a way to.
00:04:16.770 –> 00:04:30.450 Joseph McElroy: To I guess be verified and in it and bring context relevant stuff to what questions are going to bring to you, so you basically go on, there you launch the question hub it’s a question how about with Google COM.
00:04:31.560 –> 00:04:43.140 Joseph McElroy: You selected your Google account to continue you connect your search console, then you click on something called add questions you search your keywords and topics and then you can click add.
00:04:43.980 –> 00:04:53.400 Joseph McElroy: Any of the keywords of topics I show up and it’ll then produce a bunch of questions for you, that have net that don’t have adequate answers as far as google’s concerned.
00:04:54.990 –> 00:05:04.110 Joseph McElroy: And then you can actually go and decide that some of these are worthwhile, you can save these questions, you can go and answer them on your site.
00:05:04.440 –> 00:05:14.580 Joseph McElroy: Take the link that you have created for the answer to those questions and go back into question hubs and you can submit your link as the answer for that question.
00:05:15.030 –> 00:05:29.190 Joseph McElroy: And then they have a performance tab that shows all the submitted URLs that you provide and how they’ve been formed have they gotten click through is if they showed up for questions so you can see the performance, specifically in relevance to these.
00:05:29.910 –> 00:05:46.170 Joseph McElroy: To these to the question a hub scenario so um I think our guest today Jeff Jeff Jeff Colin and market music call this form this this application part of answer engine optimization.
00:05:46.740 –> 00:05:56.610 Joseph McElroy: And if you if you search for it they’re number one for that, so I think that they probably invented that term, which is always a good thing to do, like I invented wise content.
00:05:59.010 –> 00:06:16.530 Joseph McElroy: So Jeff is the Co founder and chief product officer for market views, where he is focused on helping content marketer search engine marketers agencies and publishers build topical authority improve content, quality and turn semantic research into actionable insights Hello Jeff.
00:06:16.770 –> 00:06:30.360 Jeff Coyle: hi how are you doing that’s awesome to load up with the the questions, but one really cool thing I mean two things I think they’re the coolest about the question so one is trying to figure out how they’re deciding that something was on answer.
00:06:30.960 –> 00:06:31.200 Joseph McElroy: yeah.
00:06:31.260 –> 00:06:35.190 Jeff Coyle: that’s something that i’m in the process of doing, and the other thing is, if you are in questions.
00:06:35.700 –> 00:06:45.690 Jeff Coyle: You can say actually Google, this is answered, and you can send them a link it could be yours, it could be something else that you feel that you feel does.
00:06:45.900 –> 00:06:52.680 Jeff Coyle: And that’s adding to their feedback loop as well, so who knows how this is going to manifest in the future.
00:06:53.340 –> 00:06:59.790 Jeff Coyle: But there’s there’s the those two things are most intriguing for me, and you know one part of our solution is.
00:07:00.120 –> 00:07:13.740 Jeff Coyle: to identify questions that if you leave them in elegantly not just like an faq, but if you weave them into your article your content item it exhibit that exhibit signals that you’re an expert right.
00:07:13.980 –> 00:07:30.210 Jeff Coyle: So if you naturally answer them and it’s and what Google is really trying to figure out right now is the difference between naturally elegantly answering the question versus explicitly calling out the question answer pair, but you can mark up with schema with back schema.
00:07:30.420 –> 00:07:30.990 Jeff Coyle: And if you.
00:07:31.650 –> 00:07:40.830 Jeff Coyle: and have a different result, and you can actually repurpose that content do it both ways and yeah so there’s so many different ways to.
00:07:41.130 –> 00:07:44.970 Jeff Coyle: Make sure that you’re answering these questions, and this is just a completely different approach.
00:07:45.660 –> 00:07:52.290 Jeff Coyle: That i’m very excited is now in English and covering you know everyone, where it was kind of a skunk works separation in.
00:07:52.770 –> 00:08:00.900 Jeff Coyle: Indonesia and Nigeria in Hindu there, I think it was in the Hindu language as well, but um yeah very exciting and who knows how it’s going to manifest but i’ve got some.
00:08:00.930 –> 00:08:03.600 Jeff Coyle: ago I got a few ideas, I can tell you, after a few beers.
00:08:04.080 –> 00:08:12.930 Joseph McElroy: Well, you know here we go we’re talking about ipas earlier, you know I am I have a motel resort I tried it out recently that I have a motel resort.
00:08:13.290 –> 00:08:29.910 Joseph McElroy: In the mountains of smoky mountains and there was actually some relevant questions there that would work now I did it for for seo and it was like nothing so you know it seems like seo people going after an answered all the questions OK, but.
00:08:31.350 –> 00:08:39.720 Joseph McElroy: So what you know you sort of introduced a little bit of market muse why don’t you give us the sort of the elevator pitch the broad view of what market use it.
00:08:39.750 –> 00:08:50.940 Jeff Coyle: Sure, so marketing is is the content intelligence platform that sets the standard for content, quality and so what we do is we’re focused on giving insights that will enable you to.
00:08:51.420 –> 00:08:55.740 Jeff Coyle: You know, know what content, you need to create what content, you need to update.
00:08:56.310 –> 00:09:01.890 Jeff Coyle: What content you’ve already written and published and it’s fine and just needs to have better integration amongst itself and.
00:09:02.160 –> 00:09:14.910 Jeff Coyle: To you know connect like content that you know tells the story of you’re an expert, but we also go all the way down to the last mile we build content briefs using artificial intelligence, so we actually build outlines for writers.
00:09:15.360 –> 00:09:24.000 Jeff Coyle: And we tell you how you can improve a content item that may not be comprehensive, or where the world has changed and the intent has changed.
00:09:24.390 –> 00:09:34.260 Jeff Coyle: and your page kind of is a little outdated needs a little sprucing up we’re also on the forefront one of two businesses who built technology.
00:09:35.040 –> 00:09:47.040 Jeff Coyle: That is focused on generation and that’s the language generation and we build content drafts that meets specific guidelines about writers briefs so we can give you inspiration, all the way down to you know.
00:09:48.480 –> 00:09:57.690 Jeff Coyle: paragraphs of text that you can use to really fast track your content and make sure that you can spend your writers time on writing and editing.
00:09:58.290 –> 00:10:14.910 Jeff Coyle: And not just doing research, because what I want is my subject matter experts to be actually putting pen to paper and exhibiting that expertise and what my goal is to get everything I can in those writers and so they can be fast and really focused on their expertise.
00:10:15.300 –> 00:10:17.160 Joseph McElroy: wow there’s a lot to unpack here so.
00:10:17.190 –> 00:10:24.150 Joseph McElroy: Right you’re the you’re The co founder, so you obviously was there, the ideation for this, how did you get here what was your journey here.
00:10:24.300 –> 00:10:32.040 Jeff Coyle: Oh gosh you know and i’ve been may 1 will be 22 years scary as it might sound that i’ve been focused on you know.
00:10:32.430 –> 00:10:39.720 Jeff Coyle: text search I went to Georgia tech for computer science and usability theory and I was using I was doing work on.
00:10:40.260 –> 00:10:51.240 Jeff Coyle: text search then Internet search like early stage things, but also on user interfaces and user interface software I started at my first company and startup called knowledge storm.
00:10:51.690 –> 00:10:57.030 Jeff Coyle: On and we were selling leads to software companies based on content, by the way.
00:10:57.510 –> 00:11:07.410 Jeff Coyle: No one had content on the web i’m going to try to convince companies like IBM to actually give us content to actually write content is all they had was White Papers and brochure where etc.
00:11:08.040 –> 00:11:19.800 Jeff Coyle: So in that journey, I was generating millions of leads per month and selling them to technology companies based on syndicating their their content marketing efforts of the day, which was mostly White Papers and such.
00:11:20.700 –> 00:11:27.630 Jeff Coyle: And we were acquired in 20 2007 by tech target who’s a major publisher in B2B also lead gen intent data.
00:11:28.440 –> 00:11:36.510 Jeff Coyle: At that point, I had led a team of people focused on conversion rate optimization maybe multivariate testing organic search search engine optimization paid.
00:11:36.840 –> 00:11:43.500 Jeff Coyle: You know anything under the sun, that would lead to us, generating more leads right when we were bought by tech target they had an editorial team.
00:11:44.040 –> 00:11:47.160 Jeff Coyle: A great one award winning and you know my first.
00:11:47.610 –> 00:11:55.500 Jeff Coyle: My first you know hope was I was just going to hand them all this data and they were going to be like yeah This is great, but it didn’t work that way writers don’t like to have.
00:11:55.800 –> 00:12:04.980 Jeff Coyle: be given a list of you know, a words hey go go do this they’re like what do you know i’ve been writing about this topic for 10 years how could, how could you possibly help me.
00:12:05.460 –> 00:12:14.430 Jeff Coyle: And so, in that time I really analyzed all these manual editorial processes and writer processes and they were awfully painful.
00:12:14.880 –> 00:12:31.650 Jeff Coyle: I mean one topic modeling process to basically say hey let’s research this concept was taking over 30 hours to do at the end of my time at tech target, I met my co founder and he had built the original technology behind market muse which we have two patents on.
00:12:32.790 –> 00:12:43.350 Jeff Coyle: which basically analyzes 10s of hundreds of millions of content items that we think are relevant to a topic and it separates what is and isn’t written by an expert.
00:12:44.070 –> 00:12:59.940 Jeff Coyle: And it builds out a model that says if i’m going to cover that topic comprehensively How would I do that, what are the things that I would naturally include if I really was an expert and then now we’ve applied that to every one of those writers workflows whether it’s.
00:13:00.360 –> 00:13:01.080 Jeff Coyle: updating of.
00:13:01.140 –> 00:13:07.500 Jeff Coyle: Updating a page or looking at a million page site and finding things to do.
00:13:07.980 –> 00:13:12.510 Joseph McElroy: So I wanna I wanna I want to come back to that and we’re gonna take a break right now.
00:13:12.870 –> 00:13:17.970 Joseph McElroy: I will finish that that story when we get back okay cool yeah.
00:16:14.820 –> 00:16:26.910 Joseph McElroy: howdy this is Joseph Franklin McElroy back with the wise content creates well podcast and my guest Jeff coal, oil market muse so Jeff you.
00:16:27.690 –> 00:16:40.980 Joseph McElroy: You were saying you get you and your co founder got together invented this great technology, he had done you added your insights and you sort of launched when did you launch and how was it received and how fast, did you grow.
00:16:41.790 –> 00:16:52.260 Jeff Coyle: Well, you know it was really a we were we were way ahead of the game i’d say we will, but when I started with us full time and I was doing some advisory stuff in my transition.
00:16:53.760 –> 00:17:08.070 Jeff Coyle: I we only had a few early evangelist customers, you know paying you know, maybe $100 here and there, but in September of 2015 and then he had been working on this for over a year, with a scientific advisor as well.
00:17:09.330 –> 00:17:15.480 Jeff Coyle: And i’m immediately in that first quarter starting you know, I was selling and.
00:17:15.780 –> 00:17:24.900 Jeff Coyle: You know, bringing the you know how to get it done not just what it is what the software was how to get things done with the workflows are, and it was an immediate.
00:17:25.260 –> 00:17:34.740 Jeff Coyle: You know growth trajectory I remember, we brought in a in that first fall we brought in a $60,000 annual agreement, and it was just like oh whoa, this is a thing.
00:17:35.760 –> 00:17:47.640 Jeff Coyle: or this isn’t this isn’t going to be honored and $69 a month and really what we did was we we pushed against that enterprise or mid market to small enterprise to enterprise persona.
00:17:48.390 –> 00:17:53.520 Jeff Coyle: In the early phases of US building the product, where it was very sales lead growth, you know.
00:17:53.970 –> 00:18:03.360 Jeff Coyle: You weren’t able to go on and get a trial you weren’t able to get a DEMO it was very much a effort of US setting everything up perfectly after you purchased right.
00:18:03.810 –> 00:18:16.740 Jeff Coyle: And the earliest version of the software was really just that page level almost editor optimization experience and we didn’t have anything else everything else we delivered with services, but we had the technology to do it.
00:18:17.160 –> 00:18:18.600 Jeff Coyle: And I remember, we built the first.
00:18:18.630 –> 00:18:22.920 Jeff Coyle: automated content plan, and it was a big old ugly spreadsheet right.
00:18:23.220 –> 00:18:25.080 Jeff Coyle: I remember, we did it we did our first content.
00:18:25.110 –> 00:18:29.910 Jeff Coyle: inventory for a major publisher who’s three letters who you all know.
00:18:31.020 –> 00:18:44.790 Jeff Coyle: And it was a massive database and it was the ugliest thing you’ve ever seen, I think it was like 71 million word page combinations all in a huge you know table.
00:18:45.120 –> 00:19:00.630 Jeff Coyle: And then over time we bake that into the product, and you know we hired an amazing technology, lead and Noah Davis really allowed us to level up we improved our expertise on sales and marketing.
00:19:01.350 –> 00:19:13.560 Jeff Coyle: And just kept hiring people better than us at specific tasks and build the company to where it is now, you know tipping on 50 people you know, with thousands and thousands of customers worldwide so.
00:19:13.650 –> 00:19:16.890 Joseph McElroy: I knew now, you now have a free trial, I signed up for it so.
00:19:17.220 –> 00:19:24.330 Joseph McElroy: I can do it and it’s kind of cute it’s it’s it’s fairly straightforward to get in there start editing some content.
00:19:24.360 –> 00:19:31.140 Jeff Coyle: that’s the thing I want everyone, and so what what’s coming, by the way, this is a hot hot tip exclusive exclusive.
00:19:31.410 –> 00:19:35.640 Jeff Coyle: what’s coming is market news, there will be a version of market news it’s free forever.
00:19:36.000 –> 00:19:36.780 Joseph McElroy: Oh, really.
00:19:36.810 –> 00:19:39.180 Jeff Coyle: Well, and that is going to be a fun.
00:19:39.300 –> 00:19:52.380 Jeff Coyle: fun day because everyone who has you know kind of held the line that workflow the workflow updating content my goal is I want everyone in the world to be able to experience that with market news.
00:19:52.740 –> 00:19:55.140 Jeff Coyle: No matter what whether they’ve got a buck in their pocket.
00:19:55.200 –> 00:19:58.770 Jeff Coyle: or they got a million bucks in their pocket and that’s going to happen this year.
00:19:59.010 –> 00:20:10.290 Joseph McElroy: wow yeah imagine you, you must have some real real insights and what what is the state of content, these days, we have contents or business, what do you think the state of content is these days.
00:20:10.920 –> 00:20:23.670 Jeff Coyle: it’s wild on you know there’s still this unfortunate current of people who believe that it isn’t hard and that it doesn’t require a lot of investment.
00:20:24.420 –> 00:20:34.230 Jeff Coyle: And that there’s tricks and those folks are just dying over time, because the people who are investing in high quality comprehensive content.
00:20:34.590 –> 00:20:41.730 Jeff Coyle: Expertise focusing on expertise and not just focusing on these kind of quick wins, are the ones that are winning with longevity.
00:20:42.210 –> 00:20:49.650 Jeff Coyle: And you see that in my take is there is publishers who are amazing there’s technology companies and other.
00:20:50.100 –> 00:21:00.510 Jeff Coyle: Other types of companies who are becoming publishers, because they can see the return on investment of being thought leaders, but not just early stage awareness content.
00:21:01.260 –> 00:21:13.890 Jeff Coyle: Writing content across the buyer journey and even post purchase and nurturing and champion development, you know content that your customers want to read and makes them advocates right.
00:21:14.160 –> 00:21:23.640 Jeff Coyle: And so the real companies who are great publishers are considering the whole journey and they’re also considering people with different levels of understanding.
00:21:24.270 –> 00:21:37.950 Jeff Coyle: And you can write a great definition for a word for a newbie and you can write one for an expert and great publishers are realizing it’s not about one word one page, it is about one concept.
00:21:39.030 –> 00:21:42.960 Jeff Coyle: Many clusters of content and the people who aren’t.
00:21:43.620 –> 00:21:52.980 Jeff Coyle: and are trying to get by on top of a fragile glass House you know they’re crashing through the through the bottom and a lot of that is happening right now in the affiliate industry.
00:21:53.370 –> 00:22:10.320 Jeff Coyle: Where people had written thin content for purposes of getting affiliate links by listening to people who are advising on content only from that lens and they’re dropping like flies you know to be to do that well is going to take expertise and investment.
00:22:10.770 –> 00:22:18.120 Joseph McElroy: yeah you know, in the in the seo space, I see that you know what you’re talking about constantly yeah we do a lot in multi location.
00:22:18.540 –> 00:22:29.760 Joseph McElroy: yo and you know how many huge corporations out there have a site and they got lots of you know content things but there they have when they treat their locations.
00:22:30.150 –> 00:22:36.780 Joseph McElroy: They treat them like they’re just supposed to be a little database entering so you know it’s a store locator you can have you got an address not it.
00:22:37.140 –> 00:22:53.790 Joseph McElroy: Right and they’re missing their the content that they need to have around that yeah what a real in depth content to compete people can you know get people locally to really you know, believe in them and leaving the opportunities is is they’re just not doing it yeah.
00:22:53.820 –> 00:22:57.870 Jeff Coyle: yeah and that spaces that spaces, it is very frustrating.
00:22:58.230 –> 00:23:06.840 Jeff Coyle: I would say, for someone who’s not and it’s, not just because, but maybe they don’t have anything but sometimes they try to solve that problem with mad libs style content.
00:23:08.040 –> 00:23:16.680 Jeff Coyle: And there is entire businesses based on some of these types of solutions and they don’t have any longevity I remember, I mean.
00:23:17.130 –> 00:23:26.220 Jeff Coyle: A major chain of restaurants, I did not win this business so i’m even more a little frustrated they went with a provider who basically took.
00:23:26.910 –> 00:23:39.210 Jeff Coyle: Every one of their locations pages, for their retail outlets for their product and they sold them these almost incoherent blobs of texts plop on every one of them.
00:23:39.270 –> 00:23:57.090 Jeff Coyle: yeah and it was like I know like you pay you pay $200,000 for that you know and and, but that is the space local because those businesses tend to believe in quick fixes or they’re very immature they’re not thinking critically they don’t have that experience.
00:23:58.200 –> 00:24:08.130 Jeff Coyle: Those are often a big big big monitors and publishers have low quality content, the people who are doing local well, though, are like.
00:24:08.430 –> 00:24:21.390 Jeff Coyle: kills its rata above a strategy strategy strategy fears above and you know local done well it’s like symphonic I made me really is, and so it’s a great thing on top and it’s it’s painful to watch.
00:24:22.020 –> 00:24:32.250 Jeff Coyle: Some of these folks on the bottom and and you know whether it’s a bad weather is a multi you know, a national law firm who just hasn’t got it yet or if it’s you know, like a retail.
00:24:33.030 –> 00:24:45.420 Jeff Coyle: retail business or you know food place where they don’t realize if they showed the world that they knew what it truly meant to do business in that location.
00:24:45.540 –> 00:24:53.250 Jeff Coyle: yeah they would own it and they don’t want to invest they don’t want to invest at that level that’s all they have to do, and you can crushing.
00:24:53.880 –> 00:25:06.930 Joseph McElroy: No, I I you know I get that and that’s you know that was you know we did we had to do this manually you know 2019 you know we did 40,000 pieces a local content for large motel hotel chain.
00:25:08.610 –> 00:25:20.430 Joseph McElroy: You know I even back then, as far as you know, for several years i’ve been saying you know this has got to be more there’s got to be machine language Ai you know, and you know, but I was so busy.
00:25:20.460 –> 00:25:22.800 Joseph McElroy: We were actually so busy doing that.
00:25:23.220 –> 00:25:40.290 Joseph McElroy: Then it’s a coven right for me to have the time, unfortunately, but fortunately, in some ways, you know, to actually have the time to sit back and think about you know how am I going to re approach that when things pick back up on a huge scale again.
00:25:40.680 –> 00:25:54.030 Joseph McElroy: To deal with it and that’s why that’s really the you know the synthesis of why this podcast exists it’s close, but when we come back I want us to delve deeper into this scaling.
00:25:55.350 –> 00:26:01.830 Joseph McElroy: The aspect of content production, because I think you have a lot of insights and your tool can do a lot of help there.
00:26:02.190 –> 00:26:02.580 awesome.
00:28:49.980 –> 00:29:08.550 Joseph McElroy: hi this is Joseph Franklin mcilroy back with the wise content creates wealth podcast and my guest Jeff coil of market muse so we were talking about scaling content right So how do you find content optimization opportunities and extremely large inventory.
00:29:09.540 –> 00:29:17.430 Jeff Coyle: yeah I mean there’s a lot of different so the way I like to think about content planning is most plans fit into one of four buckets.
00:29:18.060 –> 00:29:28.680 Jeff Coyle: quick wins so it’s what am I going, what can I do today, that is going to have the biggest impact on the bottom line for me right that’s your those are the fun ones, those are the ones you put points on the board people love you forever.
00:29:28.950 –> 00:29:37.740 Jeff Coyle: And then you’re you know realistically in businesses you’ve got goals and plans, like, I want to own this topic I want to win in this space.
00:29:38.460 –> 00:29:45.240 Jeff Coyle: You also have competitive risks or other types of risks, maybe you have a page that gets 80% of the traffic on your site.
00:29:45.930 –> 00:29:56.640 Jeff Coyle: that’s super risky situation, how do you fix that and fortify that infrastructure or maybe have a competitor or a new competitor who’s just eating your lunch with their content, how do you address those.
00:29:57.210 –> 00:30:09.450 Jeff Coyle: And then the last one i’d say is is really it’s organizational right, you have a you take orders it’s that sad but a lot of marketing services organizations, the CEO says hey go write this article or.
00:30:09.930 –> 00:30:15.690 Jeff Coyle: Product product sent me these nine requests and you know you just having to fill orders well.
00:30:16.410 –> 00:30:21.540 Jeff Coyle: For businesses like that we’re trying to make sure that they put their best foot forward with what they are ordered to do.
00:30:22.050 –> 00:30:28.410 Jeff Coyle: And then next time the budget comes around and saying hey I put our best foot forward I grew and I didn’t even get to tell you what to do.
00:30:28.920 –> 00:30:39.600 Jeff Coyle: And so maybe i’m gonna get more next time but finding optimization opportunities in a huge inventory is about knowing the data points that signifying.
00:30:40.290 –> 00:30:44.880 Jeff Coyle: One of the outputs that could get into one of those plans i’ll use quick wins as an easy one right.
00:30:45.420 –> 00:30:51.750 Jeff Coyle: um if I can identify and we have the world’s only metric for topic of authority right.
00:30:52.260 –> 00:31:01.350 Jeff Coyle: um you know the other than the search engines to who measure authoritative miss expertise and interest and other last page power signals.
00:31:02.070 –> 00:31:11.040 Jeff Coyle: And we’re able to measure that and say how much of an authority, are you on this topic right, and so, if you are an authority on a topic.
00:31:12.030 –> 00:31:24.900 Jeff Coyle: And the page you wrote the most dominant page is not up to date it’s not comprehensive it’s may be missing answering some of those important questions right.
00:31:25.560 –> 00:31:34.530 Jeff Coyle: This that’s like T ball right because i’ve got the power i’ve told the world on I am an authority on this i’ve got some stuff maybe on adjacent terms.
00:31:34.920 –> 00:31:41.160 Jeff Coyle: But on this specific one I mean I didn’t hit it out of the park but that’s the, that is, the weighted back.
00:31:41.820 –> 00:31:56.010 Jeff Coyle: of content optimization, I can tell you, with extraordinary levels of confidence that if I make that page better make it up to date, make it more comprehensive make it exhibit exhibit those signals of expertise, they get maybe a higher production value generally.
00:31:57.330 –> 00:32:08.580 Jeff Coyle: I predictability for growth is very high, and that’s you know that’s what we built our business on is that concept is being able to pick out those winners and then also put together a plan that says.
00:32:09.690 –> 00:32:25.200 Jeff Coyle: hey you’re not there yet you have no power here here’s how here’s directionally how much investment you’re going to need to make to start putting points on the board, which is more of the reality for someone with a new site or someone with an aspirational goal on a topic right so.
00:32:25.500 –> 00:32:39.240 Joseph McElroy: So, so you know, I have a lot of clients we’d like to start with a quick wins, so you would actually be a good product to really move those pages to go from page to to top five right.
00:32:39.600 –> 00:32:41.280 Jeff Coyle: yeah the old the old seo trick.
00:32:41.730 –> 00:32:44.400 Jeff Coyle: Right, you know what’s this striking distance.
00:32:44.520 –> 00:32:50.670 Jeff Coyle: yeah you look at the stuff that’s on page two you go tell them to update it, some of them go on the page one, some of them don’t okay.
00:32:51.150 –> 00:33:08.940 Jeff Coyle: there’s a little bit of a method behind the madness, but imagine if you had a much more predictive metric for what they were supposed to do and how impactful and how much upside advantage, there was those two things makes striking distance plans actually deadly.
00:33:09.870 –> 00:33:11.520 Jeff Coyle: that’s that’s my focus yeah.
00:33:11.820 –> 00:33:22.170 Joseph McElroy: Right it’s Nice because I mean you, you actually expand where that page is is getting expanding the questions that are showing up from just not just the low hanging fruit for the keywords.
00:33:23.040 –> 00:33:30.510 Joseph McElroy: it’s it’s it’s I think that’s it’s a way to really take a powerful seed and make it, you know fertilize it so grows even larger.
00:33:30.780 –> 00:33:33.510 Jeff Coyle: or make a dish or make a decision that that page shouldn’t.
00:33:33.720 –> 00:33:37.230 Jeff Coyle: We reference that our reference that is intent mismatch right.
00:33:37.410 –> 00:33:39.240 Jeff Coyle: Well i’ve got a page that ranks.
00:33:39.270 –> 00:33:48.720 Jeff Coyle: 10th in organic search, but it doesn’t answer that question it doesn’t solve that intent okay so i’ve got to make a decision, you know the game time decision.
00:33:48.720 –> 00:33:59.220 Jeff Coyle: Say should I expand this page to to answer that or, should I do that with a new page and link it to this one, in that cluster right.
00:33:59.430 –> 00:34:10.770 Jeff Coyle: And so, making that decision, the right way, every time has an outside of outsized advantage and that’s where the frankly that’s where the money’s made.
00:34:11.850 –> 00:34:21.060 Joseph McElroy: So you know you’re talking about new pages and I guess you’re talking about new topics, how do you pick topics and go deep into them when you’re a network of sites, covering a lot of ground.
00:34:21.450 –> 00:34:29.100 Jeff Coyle: Right, I mean so one interesting thing and we do is you can bring your own keywords if you want the stuff you want right.
00:34:29.460 –> 00:34:46.110 Jeff Coyle: And we’ll evaluate your authority and your competitive advantage and how hard it’s going to be so if you’re if you’ve written your entire site and it’s all about beer right and you’re like I want to go be about you know Siberian husky dogs and we’re going to be like whoa.
00:34:46.410 –> 00:34:47.040 Jeff Coyle: you’ve got.
00:34:47.190 –> 00:34:58.410 Jeff Coyle: No, no authority there you’ve got a lot of work to do, Okay, and so what we can we can figure it out it’s just there’s an investment level that will get you there and it may be a very big one.
00:34:59.160 –> 00:35:11.130 Jeff Coyle: But the the other piece of it is you know finding those gaps, so if you do cover one thing and another thing, what are the connected connective tissue of those topics those would be natural fits or.
00:35:11.970 –> 00:35:21.750 Jeff Coyle: You are about some things and you want to be more about some other things I was there is a great example I always give is worked with a B2B technology company that you know if I said the brand.
00:35:22.530 –> 00:35:29.820 Jeff Coyle: They had two major product lines one was on a networking concept, the other one was on a file transfer concept.
00:35:30.150 –> 00:35:36.000 Jeff Coyle: And they were like we our goal as a marketing org is to increase traffic to both to each of these sections by 40%.
00:35:36.330 –> 00:35:50.160 Jeff Coyle: And our technology to said well the one you’re going to have to write between 120 and 160 articles, the other one you can knock this out by updating about 15 and writing about 40 they shelved the 150.
00:35:51.090 –> 00:35:52.650 Jeff Coyle: The money and an easy win.
00:35:53.250 –> 00:35:58.110 Jeff Coyle: knocked it out and but they actually popped a change made a business decision based on this.
00:35:58.350 –> 00:36:06.750 Jeff Coyle: In you know I want and i’m going to put points on the board quick and then maybe i’d be able to invest in that larger effort well, you may make admit different business decision but.
00:36:07.620 –> 00:36:13.350 Jeff Coyle: It let’s say you the deck on the flip side let’s say you already have articles about a whole bunch of different things.
00:36:14.250 –> 00:36:18.930 Jeff Coyle: that’s when it gets a little bit more nuanced you’ve got to figure out do you need bridge content.
00:36:19.800 –> 00:36:28.770 Jeff Coyle: You need you know six degrees of Kevin bacon right you’ve got a and say and level six you may need three or four levels of bridging.
00:36:29.430 –> 00:36:40.410 Jeff Coyle: In order to not be a I always just say teeth without a mouth and you got here, or you know you made so you build out those pillar content items and those central parts of your hubs.
00:36:41.040 –> 00:36:51.780 Jeff Coyle: When maybe you just have a bunch of spokes so there’s a lot of different situations, but what we do is to surface them and give you easy paths and that’s what we do that nobody really can do.
00:36:52.260 –> 00:36:58.170 Jeff Coyle: Where they’re just kind of guessing or doing some of the parlor tricks stuff like hey let’s look at your page two when.
00:36:58.530 –> 00:37:02.850 Jeff Coyle: By the way, don’t work it on it works directionally it’s better than nothing.
00:37:03.360 –> 00:37:09.690 Jeff Coyle: will ever go look at your favorite data point and go look at your attempts that content and how often are you right.
00:37:11.100 –> 00:37:22.800 Jeff Coyle: That we call that content efficiency, so how many articles, did you publish versus how many of them were successful, whatever your KPI is right with and then how many times do update content, how much how often does it grow.
00:37:24.120 –> 00:37:36.000 Jeff Coyle: If that number is real low then question the data point you’re using and you’ll see that what that also does is it changes the true cost of content, because if you think content costs 200 bucks page right.
00:37:36.030 –> 00:37:38.640 Jeff Coyle: yeah and you only hit with one out of 10.
00:37:39.690 –> 00:37:41.850 Jeff Coyle: it’s actually costing your business 1000 a page.
00:37:41.940 –> 00:37:50.220 Jeff Coyle: yeah What if you were hitting on four out of 10 could you invest 200 bucks a paint them and get better content, could you invest 500.
00:37:50.790 –> 00:38:00.270 Jeff Coyle: If you knew that it was going to be more successful more of the time and that’s when the Aha moments Come on, when you’re working with us and that’s that’s really the difference in you know.
00:38:00.990 –> 00:38:08.160 Jeff Coyle: guessing and rolling dice and not guessing and I hate guessing guessing i’m guessing i’m guessing snowfall fun.
00:38:09.240 –> 00:38:09.720 Joseph McElroy: So.
00:38:10.920 –> 00:38:14.700 Joseph McElroy: So person will say yeah Siberian husky be a great name for a beer.
00:38:17.160 –> 00:38:17.640 Jeff Coyle: point.
00:38:18.660 –> 00:38:21.090 Jeff Coyle: be an angle shot there in yeah.
00:38:21.270 –> 00:38:21.600 But.
00:38:22.800 –> 00:38:30.480 Joseph McElroy: You know you’re talking about the the one where they excel Shell, where they had do a lot of content and then we’re the only took the one that was short but sometimes you gotta do a lot of content right.
00:38:30.480 –> 00:38:31.380 Jeff Coyle: yeah exactly.
00:38:32.160 –> 00:38:36.300 Joseph McElroy: So how can you 10 times your content production but keep the quality.
00:38:36.660 –> 00:38:56.280 Jeff Coyle: yeah I mean one thing is you 10 times your production, one of the big paths that we take is you know i’ll give you a couple ways one is smart repurpose right where you may be able to you may be missing out on some personas.
00:38:57.540 –> 00:39:09.390 Jeff Coyle: who like to consume content in other media or other forms or other structures, you may have some so that’s one way straight repurposing strategies.
00:39:10.320 –> 00:39:20.730 Jeff Coyle: You can also there’s repurposing with different angry angular movements like I can take a generalist content item, and I can repurpose it for a particular target industry.
00:39:21.540 –> 00:39:34.500 Jeff Coyle: and make it and make it fresh and you can actually get more out the door, if you follow these things and build out kind of clusters of repurpose content audio or transcription is a great way to get.
00:39:35.970 –> 00:39:52.140 Jeff Coyle: More out the door as well rich media optimization and then last the the most fundamental one, is by adopting a content brief strategy if you don’t have a single source of truth for content that you create you’re likely losing speed.
00:39:52.650 –> 00:39:59.370 Jeff Coyle: In your workflow most commonly the way that that loses speed or efficiency is where you’re getting your writer.
00:39:59.820 –> 00:40:10.560 Jeff Coyle: and your person who ordered the writing aren’t connected in the vision for the piece, so they spend money on building some sort of thin proposal, the writer goes and writes.
00:40:10.980 –> 00:40:21.810 Jeff Coyle: It comes back and then it goes through an editing cycle or two editing cycles, or it never actually gets published because it didn’t meet expectations so finding those.
00:40:22.650 –> 00:40:35.010 Jeff Coyle: misalignment based situations are big and then building adapt adopting a briefing single source of truth solution is typically a way to 30 to 40% of your efficiency or production volume.
00:40:36.120 –> 00:40:36.750 Joseph McElroy: cool.
00:40:38.100 –> 00:40:47.910 Joseph McElroy: So you know you talked about it, we only have a minute left in this segment I don’t know you can answer it in a minute, but how do you classify large content inventories buy into.
00:40:48.240 –> 00:40:53.550 Jeff Coyle: Oh wow so two ways one is there’s true intent and one there’s google’s favored intent.
00:40:53.880 –> 00:40:59.820 Jeff Coyle: So group and then there’s a the explicit nature or the fracture of intent God that’s a lot of words, but basically.
00:41:00.060 –> 00:41:09.630 Jeff Coyle: If something’s really it’s really obvious what the answer is, or the best solution is that’s explicit intent, how do you get bees out of your garage right.
00:41:09.870 –> 00:41:15.240 Jeff Coyle: it’s only one thing you’re looking for its solutions, I get bees and i’m a garage but if I just type garage door.
00:41:15.780 –> 00:41:25.230 Jeff Coyle: there’s there’s fractured intent, I might be looking for pictures of garage doors and i’d be looking to buy one I might be looking broom what it is, for some reason I don’t know what a garage doors, you know so.
00:41:26.400 –> 00:41:35.790 Jeff Coyle: intent is the what Google has to decide, is what is their favorite intent and do they understand that it is explicit when it’s not explicit they show.
00:41:36.450 –> 00:41:46.980 Jeff Coyle: pages that appeal to different intense and so in a large scale inventory, the best you can do is try to guess what types of intense the pages that you written.
00:41:47.460 –> 00:42:01.800 Jeff Coyle: Attack for the topics that you are tracking and appealing for and we break them down into simple knowledge or awareness awareness, you know, a you know, a comparison.
00:42:02.250 –> 00:42:08.070 Jeff Coyle: More purchase intent or commercial intent and then like website query because, if I type in you know, Google COM i’m trying to.
00:42:08.280 –> 00:42:16.290 Jeff Coyle: i’m actually trying to get to the site, so that those are the different ways I think about the difference between true intent and fit favorite intent is i’m trying to stay under the time but.
00:42:17.130 –> 00:42:35.130 Jeff Coyle: True intent is all the content, you need to make in order to actually appeal to the topic that’s the whole that’s like that whole mcgill of the whole content inventory, you need to attack it google’s favorite intent is derived from you know analyzing those search results.
00:42:35.550 –> 00:42:37.620 Joseph McElroy: And you guys do that pretty well I think right.
00:42:37.650 –> 00:42:38.310 Jeff Coyle: I do both.
00:42:39.960 –> 00:42:44.970 Joseph McElroy: So when we come back, I want to touch a little bit on natural language now, before we finish out awesome.
00:45:01.980 –> 00:45:11.040 Joseph McElroy: Is Joseph Franklin McElroy back with the wise content creates will podcast with my guest Jeff coil from market muse.
00:45:11.400 –> 00:45:22.050 Joseph McElroy: Now, when I sometimes I want to say howdy on this pound get podcast but that’s on my other podcasts and gateway the smokies and how he could be what you might call my natural language but.
00:45:24.030 –> 00:45:39.930 Joseph McElroy: we’re gonna be talking about natural language generation and content marketing person few minutes we don’t have a lot of time, but I did want to touch on it, because I think market Muses is a is doing it well So what are the practices practical uses natural language generation.
00:45:40.380 –> 00:45:45.870 Jeff Coyle: So you know just getting into kind of not to get into too much about definitional Lee what it.
00:45:45.870 –> 00:45:48.630 Jeff Coyle: is really what we want to do.
00:45:48.930 –> 00:46:01.110 Jeff Coyle: You know what natural language generation is providing a language model that can produce text you know it can produce text and what it’s doing is it’s basically predicting the next.
00:46:01.560 –> 00:46:15.210 Jeff Coyle: Page next word probabilistic Lee so it’s saying like based on this model but i’m reading the next word i’m simplifying This obviously, but you can even get things where it’s a predicting the next letter predicting the next character keystroke.
00:46:15.660 –> 00:46:18.180 Jeff Coyle: So you know pen swipe you know, in your brain will.
00:46:18.180 –> 00:46:23.100 Jeff Coyle: explode because that’s actually you know where some of these things lie practical uses, though.
00:46:23.520 –> 00:46:33.180 Jeff Coyle: is really you know, I feel, where the market is now one of the biggest practical uses his inspiration inspirational content and ways to get.
00:46:33.660 –> 00:46:49.290 Jeff Coyle: To a at least a draft level so that your editors are kind of seeing the first versions of text instead of them being you know, and these are the subject matter experts that then can add their color add their expertise to it.
00:46:49.980 –> 00:47:07.620 Jeff Coyle: Make sure it fits two particular standards and structures and in many, many cases that’s something that’s extremely practical functionally you use it every day, you know, Google smart compose is a function of natural language generation that’s where you’re in gmail and it writes.
00:47:07.650 –> 00:47:11.550 Joseph McElroy: End of your sentence yeah that’s a function of that’s an application.
00:47:12.570 –> 00:47:20.430 Jeff Coyle: You see it in question answering very frequently you see it in so question entering solutions you see it in.
00:47:21.030 –> 00:47:29.460 Jeff Coyle: You know summarization is another use case so taking content and trying to pull out a bulleted list that gives you a walkthrough.
00:47:29.910 –> 00:47:42.600 Jeff Coyle: Looking at a page there’s actually two types of summarization abstracted summarization and extractive extractive takes from the text to try to summarize abstract of tries to write.
00:47:42.960 –> 00:47:58.470 Jeff Coyle: an abstract right and so there’s all those use cases right now, the biggest most exciting one is actually producing inspirational i’m kind of first draft capabilities and it’s why we named our product market muse first draft.
00:47:59.190 –> 00:48:16.170 Jeff Coyle: And, and the the two leading solutions in the market would be marketing is first draft, and then open API, which is a major provider of a solution that you might have heard reference called GP T three um but there’s a lot of a lot of businesses that have language models.
00:48:16.830 –> 00:48:17.910 Joseph McElroy: yeah one one of them.
00:48:19.260 –> 00:48:27.570 Jeff Coyle: But Google is a great example they have an even more powerful language model it’s not being released like open I released it that’s for sure.
00:48:27.960 –> 00:48:38.490 Jeff Coyle: But their brain team or their one of their teams that focuses on this language modeling they haven’t even more powerful model of solution very similar to ours and.
00:48:39.300 –> 00:48:52.500 Jeff Coyle: i’m also you know Microsoft has is the exclusive reseller for open API so you know we joke around internally that where we’re in a market who’s where the three leading products are us Microsoft and Google him.
00:48:56.520 –> 00:48:58.320 Joseph McElroy: that’s why i’m releasing a free version.
00:48:59.940 –> 00:49:07.560 Jeff Coyle: So yeah I would love nothing more than to improve our modeling so that you could actually be in an editor view.
00:49:08.520 –> 00:49:21.330 Jeff Coyle: and be inspired enough to write quicker, I am not a great writer it’s very fun and paradoxical I had I built a brief and built myself a first draft.
00:49:21.900 –> 00:49:41.550 Jeff Coyle: And by the way, if I didn’t have this I just wouldn’t write it all right, and in four hours, I was able to knock out a 3000 word article, which for me was like groundbreaking, but it was just on the money performing amazingly, for you know, for the purposes, I was, I was like oh wow nor there.
00:49:41.850 –> 00:49:42.840 Joseph McElroy: Again, you know I can.
00:49:44.190 –> 00:49:50.490 Joseph McElroy: I can, I can write it well, but here’s The thing is i’m not great, with the blank canvas right right I.
00:49:50.640 –> 00:49:57.630 Joseph McElroy: Like I like so i’m excited to try this out, do you think it does well long form content.
00:49:57.750 –> 00:50:04.770 Jeff Coyle: Absolutely and that’s the differentiator um you know, like and we have an article on our site called and I can leave it for you, for show notes or.
00:50:05.070 –> 00:50:19.770 Jeff Coyle: Whatever but gbt three versus marketing is first draft, and one of those big things is that we are able to keep that memory and context and infer that context and and keep the context going throughout the whole piece um but the key is like.
00:50:20.520 –> 00:50:31.470 Jeff Coyle: Your human brains broken right we judge, we look at content and our natural proclivity is to go yay good no bad, but then over time.
00:50:32.310 –> 00:50:42.720 Jeff Coyle: You kind of learn that hey, this is just a this is Plato, but i’ve got to turn into something good, and if it makes my life easier or faster it’s good.
00:50:43.170 –> 00:50:47.370 Jeff Coyle: And so just the first year, the first time you saw natural language generation.
00:50:47.820 –> 00:50:55.200 Jeff Coyle: generated content you’re judged it and you went that’s terrible I mean it’s everyone does it right it’s just the way your your brains hardwired.
00:50:55.500 –> 00:50:59.460 Jeff Coyle: But then it’s the people that are realizing these are ways of getting building blocks.
00:50:59.760 –> 00:51:08.460 Jeff Coyle: And then you also have the other wing of the world who’s going to take that and try to publish it without touching it or by just tweaking it and they’re going to run into a different set of problems.
00:51:08.790 –> 00:51:15.450 Jeff Coyle: i’ll let those people go play over there i’m not doing that right, but it’s the same thing as the first time, you ask siri or your Amazon echo a question.
00:51:15.720 –> 00:51:28.320 Jeff Coyle: And it didn’t get it right now it’s getting it right more often and that’s basically the world we live in and it’s accelerating at a dramatic pace, but yeah we can write long form content and hope to knock it out.
00:51:29.160 –> 00:51:40.530 Jeff Coyle: And you know we we the world we typically live in is a company will know they have to write 20 articles, but realistically resourcing they’re only able to get two or three out the door.
00:51:41.580 –> 00:51:52.080 Jeff Coyle: My dream is to get them to be able to put all 20 out this month and have them all be equal to or better than the content quality that they were doing manually before and, if I can do that I got it.
00:51:53.640 –> 00:52:07.500 Joseph McElroy: actually now start producing more content, because I haven’t yeah I have a lot of the knowledge right yeah so I my personal goal now i’m going to use your tool to try it out, is to get you know one long form article a week right.
00:52:07.740 –> 00:52:11.700 Joseph McElroy: Right yeah that’s going to be something that will work see if you guys could help me out with that.
00:52:11.700 –> 00:52:23.820 Jeff Coyle: So Joseph I got your trick, though the trick is this conversation because that’s my that’s, the only way I do it is I work with my writers and we record interviews and me, talking about stuff because I can talk.
00:52:23.970 –> 00:52:28.260 Joseph McElroy: All fireflies on this and they’re there they’re recording this and.
00:52:29.010 –> 00:52:29.940 Jeff Coyle: David I can’t wait.
00:52:30.000 –> 00:52:31.020 Jeff Coyle: I can’t wait all day.
00:52:31.620 –> 00:52:40.200 Joseph McElroy: So we have to close up here, you want to a big shout out to your website where to get Ahold of you find out more that sort of stuff.
00:52:40.320 –> 00:52:47.460 Jeff Coyle: Absolutely so Jeffrey underscore coil on Twitter i’m on linkedin Jeff at market means COM is my email.
00:52:48.300 –> 00:52:59.940 Jeff Coyle: And we have a our site market means calm and the blog we have a content strategy crash course and it’s free go check it out it’s like a.
00:53:00.300 –> 00:53:02.640 Jeff Coyle: walkthrough if you’re, especially if you’re just starting out.
00:53:02.910 –> 00:53:16.530 Jeff Coyle: Or you feel like like contents, not for you go read go walk through that and it will be inspirational that our content strategist you know we eat our own dog food we write content all the time that’s really high quality.
00:53:16.860 –> 00:53:21.930 Jeff Coyle: And really tells the story about all these workflows so go check that out start with the crash course.
00:53:22.290 –> 00:53:28.770 Jeff Coyle: And then walk backwards and like you’ve mentioned, we have a trial, we have cell service offerings you can go buy it right online.
00:53:29.130 –> 00:53:41.580 Jeff Coyle: Or, if you are a business and you need something more custom or for a team, we have premium offerings that you know can get you to you know, some large publishers that we work with have you know get 2000 briefs a month.
00:53:41.730 –> 00:53:49.050 Jeff Coyle: And you know it’s like basically like they have a artifact for every article they publish on and it’s really changing the game for them.
00:53:49.470 –> 00:54:00.540 Joseph McElroy: Well, I thank you, I appreciate it i’m glad you were here this week and look forward to seeing more about market news, and I might even do a one point i’m gonna start doing online demos for YouTube so.
00:54:01.680 –> 00:54:09.990 Joseph McElroy: If I if my ambitions meet my my thoughts, but anyway, I want to mention when the talk radio dot nyc network stick around.
00:54:10.890 –> 00:54:15.870 Joseph McElroy: To listen to other podcasts there’s one that follows this called entropy entrepreneurial Web.
00:54:16.350 –> 00:54:27.420 Joseph McElroy: By Jeremiah Fox, I have a podcast on the network from date, where the smokies ma this podcasting find more about us on wise content creates wealth COM, you can also see.
00:54:27.840 –> 00:54:40.620 Joseph McElroy: See the zoom live on facebook.com slash wise content creates wealth every Friday from one until 2pm and we are doing a series now we’re investing a lot of.
00:54:41.190 –> 00:54:52.740 Joseph McElroy: Actual Ai tools, so I look forward to seeing you next week where we’ll have another wonderful tool to investigate and again this has been wise content creates wealth podcast with Jeff coil bye.