Joseph introduces the topic of today’s episode cutting production time in creating blog posts, then announces a webinar that he is holding in the near future called “Coming Out of Quarantine: Jump Start Your Travel SEO”, that focuses on content marketing for travel through an SEO lens, but the content and advice can be made useful to all types of SEO based marketing. Joseph also talks about a recent piece of news, that Google has just released its Web Spam Report, which saw a 60% increase in spam detection throughout the 2020 year, and explains how google was able to increase their spam detection through AI. Joseph introduces his guest for today’s episode, Handy Metellus, the Co-Founder and CEO at Bramework, a company that focuses on helping digital marketing agencies create high-quality, optimized blog posts. Joseph and Handy discuss Handy’s journey from starting out his career within computer science in information systems, to his transition to software company founder, which he is today. Handy explained that he made the switch within the computer industry to AI through necessity in his personal life, but he was able to find success through this decision. The two discuss coding and programming as an artform, and Joseph explains how by reading someone’s code you are able to get a glimpse into their personality, and their habits.


Handy explains why he decided to create his company Bramework, that he and his wife were having trouble in being able to create blog posts across the variety of blogs they were in charge of, as creating the content for the blogs was taking up too much time. And, while speaking with his friends and acquaintances who were also bloggers, he found that they were having the same problem that he was having. After realizing this common problem across all bloggers that he knew, Handy was inspired to create a product that would be able to cut down creation time in creating content for blogs. Joseph and Handy discuss the technical aspects of Bramework, specifically the machine learning aspect of the AI Bramework makes use of, an aspect of the company that Handy personally watches over. Handy explains that small marketing agencies are his main clients, as he currently has over five hundred agencies within his clientele. The two discuss how Bramework automates the content creation process, through the use of keywords, by generating semantic keywords to use within the content, as well as suggesting titles for the content, and photos that can accompany the content. Handy explains that this product created by Bramework through the automated content creation process is only a first draft, as the content creator has to put their own personality in the content to connect with their audience. Handy goes on to explain that there are currently limited topics that can be created through this automated process, with a current focus being different business industries, but with each day more and more topics and industries are added to the database.


The two discuss the future of Bramework, and how the company currently only focuses on creating blog posts, in the future they plan on expanding to social media content to put on a variety of platforms from Linkedin to Instagram. Joseph notes that on the Bramework website they discuss creating lead magnets, and Handy explains that lead magnets are the blog posts themselves, and that by taking a blogpost and adding more information to it, you can essentially create an OpEd which is the lead magnet. The two discuss driving conversions and how much the Bramework software takes that into account. Handy explains that Bramework is currently working on recognizing the style of writing that a person uses in creating content that is successful in driving conversions, and to generate and create content in that style of writing through AI. Joseph and Handy discuss Bramework in terms of SEO besides the keyword analyser, and Handy goes in depth about the tools that Bramework has in terms of making sure the title is both compelling and SEO approved, as well as the SEO analyser tool that they have that works in a similar way to Yoast. Handy explains how throughout the variety of blogs he’s in charge of he uses his own programs on them to improve their SEO rank as well as generate content. The two also discuss plagiarism and the possibility of AI to generate plagiarized content, and Handy explains if the AI isn’t trained enough or trained too much there’s a chance it will create plagiarized content, which is why it is so important to find the sweet spot in training AI.


Joseph and Handy discuss schema in SEO and how schema influences the Bramework program, and what the company does to accommodate it. The two discuss other AI tools that they like to make use of for creating their own content, and their pros and cons, as well as the heavily anticipated AI releases. The two continue on to discuss the future of Bramework, specifically integrating into new platforms, not only social media platforms but other blogging platforms, such as WordPress. The two also make educated guesses about the future of AI in general, and Handy explains he believes within two to three years it’s going to become difficult to tell the difference between AI generated content and content created by humans.