Podcast Segment

SEGMENT 1

Joseph discusses memorable tourism experiences, and how it relates back to Wise Content. He retells the time of when he went to Portugal with his now wife, and how because one of the local restaurants left a vivid impression on him, that he now seeks out similar experiences whenever he travels. Joseph plays a clip from the kind of music that was played in the restaurant he went to. Joseph explained through his research from working with travel agencies with his company he has learned that memorable experiences is the goal of most tourism. Through the use of Search Engine Optimization (SEO) one can figure out what people are searching for in terms of experiences when traveling, and that travel agencies and local tourism areas can use those common search terms to gather more audience for their online content. Joseph introduces his guest Joey Kilrain, a renown entrepreneur, designer, artist and professor. Joey explains what his company, DED Company LLC, does, as well as his past experience with the rise of the internet.

SEGMENT 2

Joey explains customer touch points, which are typically before, during, and after an experience. That the before touchpoints are putting messages out there about your content, and seeing what sticks. An example of these before touchpoints is reading the reviews on the product, to see what changes are necessary to improve the product, and inform on your design. Joey also explains the importance of creating accessible products that are ADA compliant, and if given the choice, it is a more effective decision to choose the design choice that is more accessible rather than aesthetically pleasing to yourself and not ADA compliant. The two discuss customer movements, and how even though most customers are sequestered to their homes because of the Covid-19 pandemic, their online movements are happening more than ever before.

SEGMENT 3

Joseph and Joey explains certain design choices that benefit your product, including the size of the letters on a page. Joey debunks different design myths in relation to product marketing, including that designing is only for new products, and that creatives are the only ones who would be successful in designing. The two discuss how to create Wise Content that is long lasting and will produce a return for a long time. Joey explains the difference between a design and a content based perspective, and how through a design perspective one must also take into account whether or not the content will be written in several languages, and how the different characters of those languages interact with the same design space that hosts english characters. But, these design decisions are also influenced by the content perspective, such as the number of characters are used for a headline. Joey explains several of the resources that have helped him and his clients throughout the design marketing process, including himself and Smashing magazine.

SEGMENT 4

Joey explains how one of the most important lessons that he has learned throughout his life is that asking for help is not a shameful thing, but actually beneficial to him and his growth as a creative. Joseph continues off of Joey’s point explaining that most Wise Content only benefits from the use of outside sources from one’s self, and that asking for help is beneficial to your Wise Content. Joseph introduces SEO Writing Assistant, a tool that is helpful in creating Wise Content, and will help one be able to check the SEO potential of the written content one is creating. Along with this SEO Writing Assistant can also check for accidental plagiarism, as well as the accessibility of the text, and has a free trial that anyone can make use of.

TRANSCRIPT

00:00:30.720 –> 00:00:41.580 Joseph McElroy: Why hello, thank you for joining us on this week’s episode of wise content creates well, you heard that content is king well wise content rules, the world.

00:00:42.330 –> 00:00:49.980 Joseph McElroy: This podcast is about understanding how you can make and utilize content to improve your financial success.

00:00:50.520 –> 00:01:01.380 Joseph McElroy: I am Joseph Franklin McElroy and i’m a marketing technology expert who has built multi million dollar companies i’m also an award winning content producer.

00:01:02.280 –> 00:01:10.650 Joseph McElroy: Be sure to go to wise content creates wealth COM to sign up for my newsletter and to get access to resources they’ll help you produce wise content.

00:01:11.730 –> 00:01:20.340 Joseph McElroy: My company as Galileo tech media and it’s a leader in seo and inbound marketing and we we do a lot of wise content.

00:01:21.360 –> 00:01:36.660 Joseph McElroy: And we consider content wise content, because content that incorporates semantic science behavioral science artificial intelligence and data to make marketing content that is smart and that performs better.

00:01:38.910 –> 00:01:56.280 Joseph McElroy: This podcast is about those those type of types of ways to make content better and also how you produce it efficiently and promote it effectively our to our agenda today is customer experience and wise content.

00:01:57.810 –> 00:02:15.960 Joseph McElroy: And so first i’m going to talk a little bit about memorable tourism experiences and how that relates to the customer and travel and then my guest joey kill rain CEO of D D is going to talk about designing customer experience and how that really helps the effectiveness of your content.

00:02:17.040 –> 00:02:20.700 Joseph McElroy: And then, at the end, I will give you a wise content tool to investigate.

00:02:22.200 –> 00:02:26.070 Joseph McElroy: So first memorable terms of experiences.

00:02:27.780 –> 00:02:41.820 Joseph McElroy: Back in what 2000 boy, it was about 2016 the year before I got married my wife my girlfriend at that time later became my wife, we went to Portugal.

00:02:42.810 –> 00:02:59.280 Joseph McElroy: And then, and we went to Lisbon and we have a vivid memory very big of discovering a small CAFE in the neighborhood of berio auto which had great food cheap wine an all night open MIC FADO it’s performances.

00:02:59.910 –> 00:03:14.970 Joseph McElroy: FADO is a type of singing I play a little excerpt of the second, if I can, and so now whenever I travel I look for these kind of places that we’re staying that are in Portuguese related neighborhoods or or countries.

00:03:15.510 –> 00:03:24.060 Joseph McElroy: Because I had this vivid memory of that night, it was just intense you know it was fun that people came to the tables and saying to us, and all that sort of stuff.

00:03:25.230 –> 00:03:30.720 Joseph McElroy: And you might imagine it, let me put on put on an example for you here.

00:04:14.670 –> 00:04:25.320 Joseph McElroy: So anyway that’s a there’s a lot of that I love that now I didn’t know anything about it at the time, but it sticks in my memory, and so one of the things that.

00:04:26.400 –> 00:04:39.600 Joseph McElroy: When we started doing research we do we do a lot of marketing for travel companies when we did marriotts hotels worldwide the things that we discovered some academic research into memorable tourism experiences.

00:04:40.770 –> 00:04:49.500 Joseph McElroy: and basically it’s that kind of experience it creates a flashbulb memory in a in a visitor’s mind and what they found was that those memorable.

00:04:50.190 –> 00:05:00.240 Joseph McElroy: experiences are better than even satisfaction with your stay in indicating where there’s going to be great brand loyalty and whether there’s going to be rid revisit intention.

00:05:01.800 –> 00:05:11.700 Joseph McElroy: But, more importantly, from a marketing perspective, it was found that anticipation enhances the memorability of an experience, if you anticipate an experience.

00:05:12.210 –> 00:05:21.600 Joseph McElroy: And then it is, it is a great vivid experience, you will remember that and increase your brand loyalty and your revisit attention even more dramatically.

00:05:21.930 –> 00:05:34.620 Joseph McElroy: And that’s an example of knowing what customers are wanting to experience and then designing your marketing and your your your online experience to help build that anticipation.

00:05:35.100 –> 00:05:48.330 Joseph McElroy: Well, we do, since we’re in the content and seo game, as we understand what they’re trying to search for and and what and then what kind of content they’re trying to consume and we also know.

00:05:49.650 –> 00:06:00.060 Joseph McElroy: that there are certain emotional indicators, and this is where behavioral science comes in, then that people are trying to experience in that in that travel.

00:06:00.450 –> 00:06:10.410 Joseph McElroy: And then, if we use words that evoke that type of emotional experience we’re going to get a better response to our content we’ve actually done experiments with headlines.

00:06:10.800 –> 00:06:16.890 Joseph McElroy: In search results, I can get a 20% increase in click through rates when we use emotional indicators like.

00:06:17.760 –> 00:06:31.650 Joseph McElroy: hedonism hedonism, which is about having the living experience indulging and activities novelty how new it is local culture experiencing local culture communicating with people refreshing feeling refreshed.

00:06:32.610 –> 00:06:42.060 Joseph McElroy: and revitalize meaningful is as important as the head of meaningful experience involvement, they get really involved in the activities and and.

00:06:43.320 –> 00:06:50.340 Joseph McElroy: And events and then learning having new knowledge experiences these kind of emotional factors.

00:06:51.420 –> 00:06:58.470 Joseph McElroy: really make experiences more memorable and you can also use those to make an enhancement to.

00:06:59.040 –> 00:07:09.720 Joseph McElroy: To the anticipation, which will help the results be better and like I said, our results are really good and really outstanding in this in this arena so that’s.

00:07:10.260 –> 00:07:22.770 Joseph McElroy: that’s a little bit about what we do and how you know we we looked at enhanced content with customer experience anticipation, now we talked to joey Hello joey how are you doing.

00:07:22.890 –> 00:07:24.930 Joey Kilrain: Oh what’s up bad i’m loving life right now.

00:07:25.200 –> 00:07:29.160 Joseph McElroy: you’re loving life right now that I love that background, you got behind you.

00:07:30.630 –> 00:07:40.470 Joey Kilrain: yeah, as I mentioned earlier, this room, was it was off limits up until coven and it’s the only room in the House, besides the office which the the boss, has taken the wife.

00:07:40.830 –> 00:07:44.430 Joey Kilrain: That has a door, because my son and daughter were conference bombing, like all the time.

00:07:44.880 –> 00:07:53.190 Joey Kilrain: So I can close the door, but like I said i’m a little nervous about showing it off because I thought i’d stop the traditional like white background it like picture asking, I thought listen.

00:07:54.030 –> 00:08:05.670 Joey Kilrain: I i’m a builder doing you know development design some my hobbies you know building cars and all that stuff so I figured all right let’s see what people say and so far, so good it’s actually worked out.

00:08:06.000 –> 00:08:22.920 Joseph McElroy: For podcast for people listening omi he’s got a wall full of license plates on one side and another wall full of torque tools, on the other, with sort of a yellowish light and a greenish light it’s got a little bit of a bar vibe it’s really sort of cool.

00:08:24.000 –> 00:08:34.560 Joseph McElroy: And a garage vibe it’s got a combination going on there cool well joey why don’t you let everybody know a little bit about your background sure.

00:08:35.010 –> 00:08:44.370 Joey Kilrain: So i’ve been designer for roughly two decades now it’s hard to believe that but yeah i’ve been i’ve been doing this for about you know 20 years or so.

00:08:44.700 –> 00:08:57.600 Joey Kilrain: And a lot of it’s been involved in either ad tech or fintech and with that said uh one of the things as a designer that i’ve been bringing with the teams and the like, is i’m quite hands one so not only do I look to make it.

00:08:58.110 –> 00:09:06.150 Joey Kilrain: I guess look good, but I also apply the science component and I think that’s where we walk in with whatever type of framework we’re trying to build into.

00:09:06.690 –> 00:09:12.900 Joey Kilrain: What type of audience that we’re working with, and what are some of the sciences behind what they’re there you know trigger points are.

00:09:13.650 –> 00:09:21.180 Joey Kilrain: But I also in doing that kind of work there’s a lot of data analytics so we’re going to make sure that whatever visuals were coming up with coupled up to that data analytics.

00:09:21.720 –> 00:09:31.620 Joey Kilrain: And not only that, but then you have a da compliant because everybody has the same you know vision or dexterity that everybody thinks they have and we want to make sure that we make it work for as many people as possible.

00:09:32.310 –> 00:09:43.620 Joseph McElroy: cool well, you were you were around at the beginning of this whole COM thing I remember meeting you back in the day and you were with with the giga pixel right.

00:09:43.770 –> 00:09:54.540 Joey Kilrain: yeah so what’s great about, that is what I think back to actually if I really want to date myself I helped launch fly agra fur for the world who would buy it or was.

00:09:55.500 –> 00:09:55.830 Joey Kilrain: working.

00:09:55.860 –> 00:10:01.830 Joey Kilrain: I worked in an agency called Clive Davis, a man, and I remember like who needs this stuff like.

00:10:02.310 –> 00:10:03.960 Joseph McElroy: That you were very young than.

00:10:05.280 –> 00:10:14.670 Joey Kilrain: 20 year old guy like I don’t know now it’s like oh Now I understand why but back then, it was it was just so awesome and one of the one of the challenges back then was that.

00:10:15.240 –> 00:10:21.390 Joey Kilrain: A lot of designers didn’t think in terms of development, they just thought okay i’m going to make something and then the.

00:10:21.750 –> 00:10:29.820 Joey Kilrain: developers just going to go do it, and there was always this disconnect so and it even happened with me and where I got very hands on was alright well, let me.

00:10:30.180 –> 00:10:34.200 Joey Kilrain: understand why, and then I learned html and CSS and I became proficient with it.

00:10:34.650 –> 00:10:42.750 Joey Kilrain: even to the point where I started teaching at different state universities, because I thought yeah if you know if you know how to build it then your design is limitless.

00:10:43.140 –> 00:10:51.720 Joey Kilrain: You can do almost anything right and then, but then you also have a better empathy for the developer, because now, you know what they’re struggling and you’re not just throwing things over the wall.

00:10:52.320 –> 00:11:02.280 Joey Kilrain: And they do that to this day before over the wall figure well they’ll figure it out and when it comes back now look at the same mentally you disappointed, but the person who’s paying is disappointed.

00:11:02.580 –> 00:11:07.560 Joey Kilrain: Right now, you have a bit of a challenge there so i’ve been able to not get into those problems for quite some time.

00:11:08.160 –> 00:11:21.210 Joseph McElroy: that’s great I know I remember the day when we were first starting we were inventing a lot of things, it has changed it’s changed a lot since then, when we get back let’s talk about customer experience all right sure alright.

00:11:22.920 –> 00:11:30.630 Joey Kilrain: So, I guess, we could start is at www talk radio dot nyc now broadcasting 24.

00:14:18.780 –> 00:14:31.860 Joseph McElroy: hi this is Joseph Franklin McElroy back with the wise content creates wealth podcast here with my guest joey kill rain so Joe a when I am when we.

00:14:32.490 –> 00:14:45.630 Joseph McElroy: Work in the travel space, we have to identify a lot of micro moments where customers are interacting you know with with online in some way or even other in other cases offline.

00:14:46.380 –> 00:14:57.630 Joseph McElroy: To understand you know how they go about by by the you, you mentioned, you mentioned to me something about customer touch points is that sort of the the same sort of concept and what does that mean for you.

00:14:58.260 –> 00:15:14.940 Joey Kilrain: Sure, so it’s quite similar in that, and where I would start off is there’s always a before, during and after touch point and it’s very important for your customers or for anybody who’s in the business to know what that means so, for example, if you have in touch point.

00:15:16.170 –> 00:15:21.120 Joey Kilrain: When it starts with like the Facebook review, so you put up a product, and you have like xyz product that you have.

00:15:21.510 –> 00:15:26.220 Joey Kilrain: And the reviews of that product are obviously going to impact the traffic you’re getting to your site.

00:15:26.550 –> 00:15:32.550 Joey Kilrain: But then and let’s say it’s all positive that’s coming in, however there’s also going to be people that are going to be.

00:15:32.850 –> 00:15:43.410 Joey Kilrain: commenting via Facebook to you as a message, like a private message, and how are you handling all those different points, if you don’t know what that content is that’s the right thing unpacking that flow.

00:15:44.400 –> 00:15:45.990 Joey Kilrain: Then you’re just kind of shooting in the dark.

00:15:46.410 –> 00:15:56.820 Joey Kilrain: So someone like yourself that would do that kind of content yeah you would focus on what is the review that people are coming back with, and how can I modify my messaging real time in order to bring up that empathy.

00:15:57.450 –> 00:16:05.430 Joey Kilrain: With you or that behavioral information, you were mentioning before about how that’s now going to get them or get more people to want to believe in buying into that product.

00:16:06.330 –> 00:16:13.440 Joseph McElroy: Right so so that is that would you consider the before the touch point is before they come to your site they’re doing something on Facebook.

00:16:13.830 –> 00:16:27.510 Joey Kilrain: right because let’s think about it when people do a review there’s a variety of ways they can go look at it and I myself when I go to look to buy a product i’ll go to Amazon let’s say and I don’t read the five star reviews, because I think that’s all baloney.

00:16:28.020 –> 00:16:30.630 Joey Kilrain: And I don’t I don’t read the one star reviews either.

00:16:30.750 –> 00:16:38.340 Joey Kilrain: Because that’s usually people who are either disgruntled and they might be disrupted in a way that’s totally fine, but it also might be people who just.

00:16:38.820 –> 00:16:51.000 Joey Kilrain: didn’t understand what they bought and they made a mistake and then they’re just ranting about something where you know, like i’ve seen things like when I built the cars, I see guys that say, well, I bought it for a chevy but the products as it’s meant for Ford.

00:16:51.180 –> 00:16:55.260 Joey Kilrain: yeah no don’t be mad that it doesn’t work all your forte.

00:16:55.350 –> 00:16:57.660 Joseph McElroy: I don’t be mad that you’re stupid.

00:16:58.650 –> 00:17:02.280 Joey Kilrain: Or you don’t like you know what that says, though, you know what’s amazing about it, especially with content is that.

00:17:02.280 –> 00:17:08.700 Joey Kilrain: People don’t read yeah they don’t read a lot of big stuff they bite size info and that’s something for like again.

00:17:08.970 –> 00:17:17.610 Joey Kilrain: When you get into you know writing content why that is such a challenge is because you’re trying to stand out from a crowd of people that use the same words you’re trying to use.

00:17:18.360 –> 00:17:25.170 Joey Kilrain: And how do you not do that, and that is, you know it’s a bit of an art form it’s you know it’s were like someone like myself when it comes to visual work.

00:17:25.410 –> 00:17:30.420 Joey Kilrain: yeah how do I make you stand out everybody has same colors everybody’s using almost the same fonts.

00:17:30.960 –> 00:17:43.290 Joey Kilrain: But there are ways to differentiate it and that that’s how we go about it so but getting back to the touch points right so when it gets into the before aspect of the before aspect is where you’re putting message out there and you’re seeing which ones are sticking.

00:17:44.370 –> 00:17:49.680 Joey Kilrain: What is that thinking right and the sticking part is a combination it’s the wording, but it’s also how it looks.

00:17:50.490 –> 00:18:03.390 Joey Kilrain: And at that point as i’m getting that feedback that’s what’s going to start translating to what people are going to go purchase so as I mentioned, with Amazon I don’t review, I don’t read five or one star reviews are read between two and four.

00:18:03.930 –> 00:18:14.370 Joey Kilrain: And sometimes even three because that’s where like the third star review that’s where I think people actually write descriptive and knowledgeable remarks.

00:18:14.790 –> 00:18:31.050 Joseph McElroy: So, how would you as a marketer customer experience person, how would you affect the conversation Amazon reviews are designed in such a way that it would motivate people to come to the next step in the journey well.

00:18:31.350 –> 00:18:33.300 Joey Kilrain: Thankfully that’s not necessarily by job.

00:18:34.800 –> 00:18:44.190 Joey Kilrain: But, but what I will say with that, though, is when it comes to reading it as a designer when I do my research on a product, I am going to read those reviews.

00:18:45.150 –> 00:18:56.130 Joey Kilrain: And i’m going to find out like what are people saying that they don’t like about it, and whatever they don’t like that’s what I personally have to fix as a designer so if it’s a digital product let’s say and I don’t know we’ll give an example of.

00:18:57.630 –> 00:19:12.690 Joey Kilrain: I can’t read the funds Okay, is it a da compliant are the colors contracting enough, is the fonts big enough, are you letting your customers read it if i’m working with, for example, like someone like my mom she wasn’t born with the Internet.

00:19:13.260 –> 00:19:14.760 Joey Kilrain: So when it comes to her using stuff.

00:19:14.790 –> 00:19:22.380 Joey Kilrain: It can be a bit more challenging and if it’s a let’s say a government agency well yeah, it has to be super basic why because not everybody has.

00:19:22.680 –> 00:19:29.190 Joey Kilrain: The you know, the latest and greatest stuff like you know, some people may not be able to get it that way, so we have to make it more feasible for them.

00:19:29.400 –> 00:19:43.320 Joey Kilrain: But it is really honing in on your market so by reading those research reviews that’s telling me okay if i’m designing something for this audience and it isn’t working for them, well then, I need to figure out and read the reviews, because people will tell you that, and you know I use.

00:19:44.220 –> 00:19:52.620 Joseph McElroy: It really helps inform your design to try to you know address what is people not liking or emphasizing what they like that’s a good point.

00:19:52.650 –> 00:20:08.490 Joey Kilrain: Right, but you know what’s amazing about, that is because far too often, when we get to design design is often considered last, which is obviously a terrible idea, because then you’re making emotional decisions that you think worked for you and that’s awful.

00:20:08.970 –> 00:20:10.170 Joey Kilrain: Because you’re not the one using it.

00:20:10.410 –> 00:20:18.390 Joey Kilrain: And, most people don’t realize that 4.4% of their customers have vision or dexterity challenges.

00:20:18.540 –> 00:20:19.530 Joseph McElroy: hmm right.

00:20:19.800 –> 00:20:24.330 Joey Kilrain: And I actually I did some work for the name names, but I did work for a large.

00:20:27.060 –> 00:20:34.980 Joey Kilrain: nationwide company that sells clothing to children toddlers and I gave an example of all right, if a pregnant woman comes into the store.

00:20:35.310 –> 00:20:48.210 Joey Kilrain: And she’s trying to use your phone Okay, this is quite easy if I can creatively and do my stuff um but now I have my child and i’m pulling my kid and i’m trying to use my phone, at the same time that now that becomes a problem as i’m trying to navigate particular products that you have.

00:20:48.240 –> 00:20:52.530 Joey Kilrain: In your throat and the buttons are small, did you think about that.

00:20:53.070 –> 00:20:55.830 Joey Kilrain: So just giving like that example and taking the emotion.

00:20:55.890 –> 00:21:08.160 Joey Kilrain: Out of decision making yeah make it science piece, because now like read it, you may not like that shade of green but that shade of green excites or actually passes Ada complaints i’m going with that shade of green.

00:21:09.420 –> 00:21:15.120 Joey Kilrain: If you like this other shade and it’s not a da compliant we could do that but that’s what impact your content.

00:21:15.510 –> 00:21:21.420 Joey Kilrain: Like how you’re delivering the test, because now, people can read it, and also customers camp eyes so it’s kind of like no.

00:21:21.870 –> 00:21:25.620 Joey Kilrain: let’s not make emotional decisions let’s get design up in the front, let design talk.

00:21:25.980 –> 00:21:30.990 Joey Kilrain: I know design can sometimes slow things down but that’s because we’re making sure what we’re going to do we do it right, the first time.

00:21:31.380 –> 00:21:43.680 Joey Kilrain: i’m not like four or five iterations later and you’ve spent how many thousands of dollars you’re frustrated you frustrated all the teams why because we went dead first and not a combination of design and death.

00:21:44.730 –> 00:21:54.120 Joseph McElroy: So there’s a lot of behavioral science and data that goes into designing really well done, content and Apps and things like that.

00:21:55.470 –> 00:21:59.550 Joseph McElroy: So i’m following these customers along this journey.

00:22:01.320 –> 00:22:16.740 Joseph McElroy: I want what I forgot, I was going to make really quick is don’t don’t read products, but we are obviously in the travel space and people do reviews for rooms right and one of the things we have found particularly effective in reviews is always to answer the reviews.

00:22:17.310 –> 00:22:25.890 Joseph McElroy: Yes, and and it basically you bend with it, you know you don’t try to be confrontational but the key here’s the key, and this is to people out there listening.

00:22:26.370 –> 00:22:38.010 Joseph McElroy: Is that you sell the benefits of your place in the review, so if somebody says, I didn’t I missed having a toasted breakfast so I didn’t like toast and you say oh we’re so sorry.

00:22:38.370 –> 00:22:46.050 Joseph McElroy: That we didn’t have toast but we’ll try and do that, next time, but we hope you enjoyed the Belgian waffles and the doughnuts that we had there as well.

00:22:46.380 –> 00:22:47.790 Joey Kilrain: All right, I was gonna say pancakes.

00:22:47.790 –> 00:22:48.630 Joey Kilrain: But close enough.

00:22:48.720 –> 00:22:50.760 Joseph McElroy: Right, so the point is is that.

00:22:51.000 –> 00:22:57.630 Joseph McElroy: For people, then how to deal with reviews, that is the most simplest way to deal with it is from a behavioral thing.

00:22:58.080 –> 00:23:10.290 Joseph McElroy: But anyway, back to journeys and movements, you know I guess you have to really keep track of customer movements and the way you work and how do you do that, and what does that mean actually oh.

00:23:10.380 –> 00:23:17.700 Joey Kilrain: So customer movements, it is absolutely all over the place and funny enough, given the fact that we’re all.

00:23:18.240 –> 00:23:23.730 Joey Kilrain: sequestered to our home so it’s very little movement that’s going on in our and for most of us in our physical life.

00:23:24.210 –> 00:23:36.630 Joey Kilrain: Our digital life yeah our movements are all over the place, so I think it’s two weeks to own to some degree, and the way that i’ve been able to keep up with it first is is just going to linkedin and reading headlines that are relevant.

00:23:37.560 –> 00:23:41.760 Joey Kilrain: Right and what does that mean so as a designer things are relevant to me or what’s going on in the industry.

00:23:42.660 –> 00:23:51.150 Joey Kilrain: I mean there’s always a classic software design is proving to be more effective in certain industries or there’s the even better ones where.

00:23:51.870 –> 00:23:59.730 Joey Kilrain: there’s the guy who, and this is obviously a bit old, but the guy who couldn’t order a pizza through dominoes their APP and then he sued dominoes and one.

00:24:00.930 –> 00:24:11.160 Joey Kilrain: And it’s crazy because you couldn’t order and but it proves that usability is actually a big thing for a lot of people so that’s what like you read these headlines and I think you can read in and apply to what your your day to day life is.

00:24:11.910 –> 00:24:19.080 Joey Kilrain: next thing I do, though, is, I also kind of limit how much info I get because you know I got slack Skype.

00:24:21.240 –> 00:24:30.450 Joey Kilrain: Teams i’ve got Facebook messaging instagram messaging and I actually filter how much stuff comes into my inbox because I just don’t want to be distracted.

00:24:30.900 –> 00:24:31.320 Joseph McElroy: Right.

00:24:31.380 –> 00:24:37.320 Joey Kilrain: it’s just way too much going on all that noise can actually confuse you and then you’re like kind of like all over the place and what do I read first.

00:24:37.890 –> 00:24:49.440 Joey Kilrain: It does get you a little nervous but that’s why I have like my friends in the industry that will also reach out and say hey did you read this article, did you check this out, but I have mine filtered and then the last is again going to my network going to linkedin.

00:24:50.550 –> 00:24:57.990 Joey Kilrain: Like, what do you like what’s Joseph doing this week, like What did he make a comment on that might be interesting to me and then last is.

00:24:58.620 –> 00:25:05.070 Joey Kilrain: keeping up with your competitors, if you want to see your customers movements and you have a competitive that’s doing something that you see a lot of people are liking.

00:25:05.820 –> 00:25:11.340 Joey Kilrain: Maybe you need to consider it maybe not copy them, of course, but you know see what your competitors are doing and like hey that.

00:25:12.240 –> 00:25:21.000 Joey Kilrain: that’s actually a smart idea I can incorporate that into what i’m doing more, you know, to some degree, or maybe partner with them, who knows, maybe competitive sometimes can also be your your ally.

00:25:22.050 –> 00:25:28.590 Joseph McElroy: yeah I mean it’s a good point to talk about research and filtering information that I mean that’s essentially data, you know.

00:25:29.940 –> 00:25:41.520 Joseph McElroy: it’s incredibly important at this point, you know i’ve had several companies and i’ve kept every email address I ever had and all forged my original email my current email address at this point I get 10,000 emails a day.

00:25:42.960 –> 00:25:55.410 Joseph McElroy: And I have to, I have to you know, I have to do a lot of filters and box and it’s very important in terms of your your ability to understand what’s going on in the world, because I didn’t forms you how to.

00:25:56.070 –> 00:26:02.910 Joseph McElroy: be aware, to you know, to have the questions to ask about what you’re doing in terms of your content.

00:26:03.630 –> 00:26:13.320 Joey Kilrain: So actually just one thing with that I had done some work for Wembley stadium in 2019 and we did all this research around email, and what we learned is that.

00:26:13.890 –> 00:26:23.370 Joey Kilrain: For each person has anywhere between five to nine email addresses but they only check two to three of those daily the others, or maybe in the year.

00:26:24.150 –> 00:26:32.010 Joey Kilrain: So to your point yeah you have all this stuff coming in it’s like when I hear people do email marketing i’m like God to sound like a super rough business.

00:26:32.520 –> 00:26:40.830 Joey Kilrain: versus like trying to get directly to them, and I know it’s hard right i’m not discrediting it but to know that have that factor like that knowledge of what’s going on yeah.

00:26:42.000 –> 00:26:46.800 Joey Kilrain: it’s super hard to get it for you to filter what’s important to you, it really does become a challenge.

00:26:47.460 –> 00:26:52.920 Joseph McElroy: All right, well, we come back we’ll be talking about some more aspects of customer experience and design.

00:29:40.680 –> 00:29:56.100 Joseph McElroy: hello, this is Joseph Franklin McElroy back with the wise content creates wealth podcasts and my guest joey kill rain so joey you, you are a customer experience expert tell me what that means.

00:29:57.030 –> 00:30:04.110 Joey Kilrain: Is we’re experienced expert meeting, I have a thorough knowledge of what customers are going to expect when it comes to your product.

00:30:04.470 –> 00:30:13.020 Joey Kilrain: But i’m also considering how this affects either the framework and flow that you have set up in your actual product and getting into Ada compliance layout and the like.

00:30:13.770 –> 00:30:18.540 Joseph McElroy: Right and and you, you do a lot of work with content correct I do.

00:30:19.290 –> 00:30:24.090 Joey Kilrain: As my fact that’s that that’s probably the biggest thing is letters and Hello does appear on the screen.

00:30:25.110 –> 00:30:26.730 Joseph McElroy: How they appear on the screen real yes.

00:30:26.940 –> 00:30:27.210 Joey Kilrain: yeah.

00:30:27.330 –> 00:30:27.870 Joey Kilrain: It goes in.

00:30:28.230 –> 00:30:29.070 Joseph McElroy: A decision making.

00:30:29.370 –> 00:30:35.460 Joey Kilrain: So what’s you know what’s great with that is because when you think about that decision making process, everybody thinks.

00:30:35.730 –> 00:30:41.400 Joey Kilrain: Bigger is better like bigger headlines bigger texts and all that and, in reality, actually a little bit of white space.

00:30:41.670 –> 00:30:51.690 Joey Kilrain: gives your mind the chance to kind of control and focus on what it is that’s in front of them versus all the noise that people think they need to put on the page in order to get someone to make a decision.

00:30:52.530 –> 00:31:04.140 Joseph McElroy: Oh well, that’s a kind of interesting, so there are all sorts of myths about content and things and you’re in design what are some other myth biggest ones in your industry.

00:31:04.890 –> 00:31:16.650 Joey Kilrain: guide as designers this is awesome how much time do we have, so I would actually start off by by talking like design thinking is only for new products, and that is so not true.

00:31:17.370 –> 00:31:30.870 Joey Kilrain: there’s plenty of products that are in mvp mode and you’re just going to just keep iterating those products they make them better you don’t always have to make something new, you just have to improve something and sometimes there’s something really tiny that improves that workflow.

00:31:32.070 –> 00:31:34.530 Joey Kilrain: Another one that at this one is probably.

00:31:36.090 –> 00:31:44.550 Joey Kilrain: biggest out there is that only creatives can do creative work you’d be surprised how many people have given me ideas, whether it’s a product manager or.

00:31:44.970 –> 00:31:49.650 Joey Kilrain: You know, even a developer doing a little sketch and making me realize well I didn’t think of it that way.

00:31:50.310 –> 00:32:00.600 Joey Kilrain: And, of course, like i’ll know the skills and tools to use to go make it look more like relevant but yeah everyone can pick up a crayon and draw an idea you don’t just have to be a creative to do that.

00:32:01.770 –> 00:32:09.810 Joey Kilrain: Another thing is design thinking produces faster results actually it doesn’t the design process can slow things down because we’re going to research.

00:32:10.620 –> 00:32:17.280 Joey Kilrain: So as much as I want to get it out the door quickly I also don’t want to get it out the door and have to build it five times.

00:32:18.060 –> 00:32:22.740 Joey Kilrain: The amount of money effort of resources that go into that, not to mention the frustration, we spoke about earlier.

00:32:23.550 –> 00:32:32.190 Joey Kilrain: yeah who wants to do that and then everybody’s mad at each other, why because we’re going to quick so design design process again will slow it down but it’ll keep it on the road.

00:32:34.230 –> 00:32:44.520 Joseph McElroy: All right, that’s kind of interesting What if what if you’re reacting to something that’s in the moment right that is like you know.

00:32:45.390 –> 00:32:55.770 Joseph McElroy: Some sort of thing happened on TV or something like that, and you know the demand is going to be huge for about five minutes is there, why did you bring design thinking into that.

00:32:56.490 –> 00:33:09.630 Joey Kilrain: So I would have my world isn’t necessarily in that in this in sort of like the sales world right, and I think that’s a that’s a great point to make, between those items because there’s some designers or sales focused where their goals to lure you in.

00:33:10.320 –> 00:33:15.060 Joey Kilrain: Two right so let’s say an instagram campaign and i’m here to try to lure you into the product, however.

00:33:15.510 –> 00:33:19.260 Joey Kilrain: That type of designer I have a more the business side, where I need to make it work.

00:33:19.530 –> 00:33:28.470 Joey Kilrain: So there’s all that, like glamour and fun stuff But then when you get into the product right I gotta get my work done so now, like the honeymoon is over, and now, this is the day to day grind I have to get through.

00:33:28.800 –> 00:33:38.940 Joey Kilrain: Now, when it comes to being reactive in my group we’re normally not reactive or proactive and proactive again gets back to the design of slowing it down to make sure what we’re going to do is right.

00:33:39.600 –> 00:33:49.110 Joey Kilrain: Now I don’t I don’t have all day in the world to get this done, but what I do know is that if I put just a little bit of science behind what we’re doing a little bit of thought between development and how they have to use it.

00:33:49.830 –> 00:33:54.900 Joey Kilrain: At least now I have something that’s got a little bit of truth to it versus that again.

00:33:55.680 –> 00:34:02.100 Joey Kilrain: A week we just went and spent three months trying to build something and we realized yeah that was dumb like there was no thinking behind it at all.

00:34:02.310 –> 00:34:08.010 Joey Kilrain: And that that challenge there as long as you come in with the science part of it that approach you won’t make an emotional decision.

00:34:08.400 –> 00:34:20.010 Joey Kilrain: It in again it’s not gonna be perfect, but at least it’s better than just saying oh yeah I think that’s just go do that, and then you find yourselves, you know, with no research to back up that decision making, and now you don’t have something that can go to market.

00:34:20.850 –> 00:34:29.430 Joseph McElroy: So that’s interesting so really you are talking about how to make wise content that will be long lasting right.

00:34:30.870 –> 00:34:41.760 Joseph McElroy: yeah that’ll be that’ll be useful, productive and worthwhile for it’s, not just for the moment it’s it’s also going to produce a return for quite a long time right.

00:34:41.820 –> 00:34:47.790 Joey Kilrain: And you know, an example of that is what I have to deal with content, because I, a lot of times I working with like the big.

00:34:48.930 –> 00:34:54.270 Joey Kilrain: fintech kinetic companies at the end of the day, I am just making an excel table.

00:34:54.870 –> 00:35:03.390 Joey Kilrain: mm hmm ticket data that’s it now how it looks that’s where I put the magic to it, but if you boil it down that’s all it is just a just a glorified table.

00:35:03.930 –> 00:35:19.860 Joey Kilrain: But how do we make the content work in that table and an example would be lets say like a headline So if I know that I can only fit 250 characters in that space, why are you going to be giving me content that’s 300 characters long.

00:35:21.810 –> 00:35:28.680 Joey Kilrain: Right, so I gotta trim it down some So how are we going to trim it down, will you the content guy going trim it down or will I make this fun smaller to make it fit.

00:35:29.610 –> 00:35:35.100 Joey Kilrain: because now we have 300 characters right so it’s that kind of stuff where what you’re dealing with like an enterprise product.

00:35:35.880 –> 00:35:40.830 Joey Kilrain: That can be a challenge that dimension if you’re going to be in other languages like Arabic or Mandarin.

00:35:41.220 –> 00:35:45.510 Joey Kilrain: that’s another thing to consider, because now like like Arabic is right to left.

00:35:45.810 –> 00:35:54.510 Joey Kilrain: And not only that, but they’re not using English characters are using you know those specific type type faces that they have so it definitely impacts how the pages are going to be laid out.

00:35:54.780 –> 00:36:07.890 Joey Kilrain: But from a content perspective it’s to learn all right, how much content, do you think you’re going to need in there, you know, like give me an idea like what is your call to action button is your call to action button, could it be a sentence or is going to be like eight or nine characters.

00:36:09.270 –> 00:36:20.340 Joseph McElroy: Oh interesting so there’s there’s a there’s a there’s a lot of management and what you do I guess you have to have some sort of content workflow workflow and if you do, how does it relate to design system.

00:36:21.240 –> 00:36:27.870 Joey Kilrain: So awesome because it’s I don’t have it to a perfect science and what I do i’m going to follow it up and sell it to everybody.

00:36:28.860 –> 00:36:36.330 Joey Kilrain: With that, but I think it’s tweets throw away like you have different companies that have different requirements if i’m dealing with someone that’s more on the marketing side of things.

00:36:36.540 –> 00:36:41.070 Joey Kilrain: Well yeah their contents probably going to fluctuate a bit more than if i’m dealing with something like a big.

00:36:41.670 –> 00:36:47.670 Joey Kilrain: let’s say get like a fintech company, but how I establish that workflow is it’s a series of like.

00:36:48.570 –> 00:36:57.510 Joey Kilrain: Either repeatable or scalable components so so again going back to my original comment about the headline if i’m dealing with an H1 headline.

00:36:58.170 –> 00:37:11.430 Joey Kilrain: i’m going to use that font size consistently throughout every element that I produce for you, so if Joseph has 10 campaigns he’s going to put together each of those 10 campaigns are going to have the same font headline same color same placement.

00:37:12.270 –> 00:37:18.150 Joey Kilrain: Because we know where to look every time that’s my design system, so I have an how I built, that is, that Joseph told me.

00:37:18.840 –> 00:37:32.700 Joey Kilrain: My headlines are anywhere between 250 to 300 characters and I can accommodate for that, on the page and that also means, if I have to put a picture on there, or how do I range on the page that’s where design system comes in, but it’s based off of your input.

00:37:33.750 –> 00:37:36.840 Joey Kilrain: Now it’s, not to say Joseph can’t change it, if you come back and say you know what.

00:37:37.260 –> 00:37:48.540 Joey Kilrain: i’m going to only do 100 characters Okay, we can modify it accordingly, but at least we’re basing it off of some science versus just doing something that we think is cool and then it doesn’t fulfill the need of a flipping the customer.

00:37:49.500 –> 00:37:57.270 Joey Kilrain: But then there’s also like I guess the way the process would go from start to finish, and maybe not in this order but i’m going to try.

00:37:57.960 –> 00:38:04.530 Joey Kilrain: We have the ideation where you’re going to think of the idea that we’re going to try to validate it we’re going to validate it against either customers, or even.

00:38:04.950 –> 00:38:08.550 Joey Kilrain: Maybe even the product that we’re going to do, development, which is obviously building it.

00:38:09.270 –> 00:38:20.640 Joey Kilrain: Then you have the wonderful world of iteration where you’re going to you know ab test and move on and on, fine tuning a little bit tagging optimizing and then hopefully getting it to a point where it’s an assembly line.

00:38:21.720 –> 00:38:25.320 Joseph McElroy: Right and then actually putting in the field and see outperforms right.

00:38:25.560 –> 00:38:31.170 Joey Kilrain: Yes, so once it gets to that, I guess, an easy way to break it down would be wash rinse repeat.

00:38:31.530 –> 00:38:32.640 Joseph McElroy: All right, yeah there you go.

00:38:32.670 –> 00:38:32.940 Joey Kilrain: hey.

00:38:32.970 –> 00:38:33.900 Joey Kilrain: Like you put it in.

00:38:34.140 –> 00:38:38.760 Joey Kilrain: Your washing your rinse it off, and then you do the process all over again, it keeps going and going.

00:38:39.660 –> 00:38:43.860 Joseph McElroy: What should the customers know before they get into starting design system.

00:38:44.340 –> 00:38:52.470 Joey Kilrain: Oh well, that the probably the biggest thing they should know is when you’re building a design system there’s always the challenge of who’s going to build it.

00:38:53.340 –> 00:39:00.540 Joey Kilrain: And some design systems and I guess you get the latest design system similar to like a like a content management system like wordpress versus Wicks.

00:39:00.990 –> 00:39:11.010 Joey Kilrain: And will boil it down to keep it simple so most people know what word presses and most people know it exists Wicks is really bare bones meaning, you can go set it up within an hour and you’re done.

00:39:12.030 –> 00:39:20.760 Joey Kilrain: However, which can be limited to a lot of things you can do with it on the flip side wordpress you could still set it up relatively quickly, but it’s unlimited and what you can do.

00:39:21.360 –> 00:39:28.290 Joey Kilrain: it’s very heavy on the back end, but when you get into that world of trying to choose which one and if I dial it back to the design.

00:39:28.740 –> 00:39:39.570 Joey Kilrain: I would say yeah look at the designers work, who is it that you’re going to work with like find out have they worked with something in that industry that’s similar to you, or is there something about it that you find appealing.

00:39:40.350 –> 00:39:44.370 Joey Kilrain: there’s onshore and offshore as well, like ultra teams operate differently, the offshore.

00:39:44.790 –> 00:39:55.590 Joey Kilrain: I personally like entre teams because there’s a bit of a benefactor and that will have to like hand hold them as much, but they could be more expensive offshore not as expensive, but a lot more hand holding.

00:39:56.910 –> 00:40:00.360 Joey Kilrain: And you got that which ones, you want you want the pain now you want the pain later.

00:40:00.510 –> 00:40:05.190 Joey Kilrain: Right it’s going to come at you, but then I would also argue that.

00:40:06.270 –> 00:40:16.710 Joey Kilrain: People sometimes wonder if my team is full time or part time and that affects their psyche and I, I honestly don’t look at it either way, all I look at it is if you’re dedicated.

00:40:17.460 –> 00:40:27.750 Joey Kilrain: The full time part time thing doesn’t matter to me if you’re dedicated I don’t care if you’re if you’re dedicated to help me get this done, then I don’t care if you spend two hours on it now and 10 hours later, as long as we hit that deadline we’re good.

00:40:29.010 –> 00:40:32.850 Joseph McElroy: So um, what are the great resources that helped you and that.

00:40:34.710 –> 00:40:35.580 Joseph McElroy: helped your clients.

00:40:36.960 –> 00:40:41.220 Joey Kilrain: Well up some of the one of the big resources is my cell phone I love being able to.

00:40:41.850 –> 00:40:48.600 Joey Kilrain: At least give them an idea of what to go to get into and I try to you know dumb it down for them it’s almost like you go to the garage and you.

00:40:48.870 –> 00:41:01.050 Joey Kilrain: imitate to sell the cars, making to the mechanic and he’s trying to listen to like whatever sound you’re making to go figure it out, I like to be that kind of person for for the clients, but then I help them with products like either envision or figment of sketch.

00:41:01.440 –> 00:41:05.820 Joey Kilrain: Where there’s conversations that they’re having that are relevant to the design industry.

00:41:06.150 –> 00:41:13.140 Joey Kilrain: And I you know either will for them a couple of articles that are about it, or even bring it to their attention and say hey you should look at how these guys are doing it because.

00:41:13.650 –> 00:41:23.820 Joey Kilrain: Well, it may not be let’s say the tourism industry, they are talking about a customer flow that you might be able to be inspired off of and apply to your to what you’re doing.

00:41:24.690 –> 00:41:29.910 Joseph McElroy: Okay cool and then you, you talked to me briefly about something groups called smashing magazine.

00:41:31.590 –> 00:41:42.810 Joey Kilrain: yeah so smashing magazine it’s just it’s it’s a it’s a designers resource, but i’ve referred it to many people because there’s a lot of articles on there that talk about some of the challenging things that designers face.

00:41:43.620 –> 00:41:51.210 Joey Kilrain: I feel like the design industry, at times, can be well, it is often misunderstood, because people don’t know what designers do.

00:41:51.750 –> 00:42:00.240 Joey Kilrain: You know, like they hear visual design and graphic design, you and I would know the difference, but if I asked my mom she would tell you if you ask my mom what do I do, she would say my son’s a webmaster.

00:42:04.830 –> 00:42:05.160 Joseph McElroy: Good.

00:42:05.220 –> 00:42:07.770 Joseph McElroy: Good point in the room, and for the break and we’ll come.

00:42:07.770 –> 00:42:10.410 Joseph McElroy: back or about.

00:42:12.360 –> 00:42:13.350 Joseph McElroy: Things that people can.

00:44:30.240 –> 00:44:38.730 Joseph McElroy: hi this is Joseph Franklin McElroy back with wise content creates wealth and my guest joey kill rain so joey couple minutes here.

00:44:39.990 –> 00:44:43.440 Joseph McElroy: If you could step into my shoes, what would you have asked yourself that I didn’t.

00:44:44.130 –> 00:44:49.530 Joey Kilrain: Oh, my goodness, so you know they say experience comes from failure.

00:44:50.580 –> 00:44:54.030 Joey Kilrain: Right all right good, I have a lot of experience So what does that tell you.

00:44:55.230 –> 00:45:04.500 Joey Kilrain: But I would say, as a human being, the one thing that I didn’t do which I wish i’d done when I was younger was asked for help.

00:45:05.520 –> 00:45:12.150 Joey Kilrain: Right, because there are things I can’t do it all as much as I like to think so I can’t I know what I can do, and what I think with my career.

00:45:12.840 –> 00:45:16.860 Joey Kilrain: I knew what I was really good at empathy I really I knew I was good at listening.

00:45:17.490 –> 00:45:22.770 Joey Kilrain: And then i’m a nerd and i’m a creative so putting those things together, that was my little bucket but.

00:45:23.220 –> 00:45:30.120 Joey Kilrain: You know, getting people to help her out were yelling for help right like hey you know help me over here i’ve realized actually Kobe actually.

00:45:30.510 –> 00:45:40.050 Joey Kilrain: helped me understand that I could use my network of people to do the things I don’t do, and let me partner with you and learn from you, and maybe even have you do that stuff because.

00:45:40.470 –> 00:45:45.090 Joey Kilrain: You know that’s not my thing and it’s really helped me hone where i’ve been going with my work on the link.

00:45:45.660 –> 00:46:04.440 Joseph McElroy: yeah that’s I mean, I think the whole process of doing wise content when you’re creating it don’t put it all on your shoulders I think it’s an important point it’s like it, you know your wisdom is probably not enough, you need to get multiple input and and and assistance, I think.

00:46:04.500 –> 00:46:12.420 Joey Kilrain: yeah yeah absolutely and you know what else another thing is, as I getting older, in my career i’m realizing that.

00:46:13.020 –> 00:46:22.050 Joey Kilrain: I am not the only one who is super skilled with stuff and I have to trust people to do that, but trust is obviously a very hard thing to do, because you know.

00:46:22.470 –> 00:46:30.780 Joey Kilrain: It got my idea you’ve got money you know limited resources, so what i’ve learned, and this is actually something i’ve been doing for a very long time.

00:46:31.050 –> 00:46:41.010 Joey Kilrain: Is in order for me to gain the trust of someone there’s obviously my moral compass right and if I send somebody that doesn’t seem right or the philly right the philly side of you look like now, you know, like.

00:46:41.520 –> 00:46:48.960 Joey Kilrain: This guy don’t give you the right vibe but then, if it does okay well here’s a very small test for you to do and that’s multitasker be.

00:46:49.470 –> 00:46:58.050 Joey Kilrain: let’s have a meeting next week at one o’clock and if you show up late Okay, maybe something happened, but if that’s consistently late, then I know I can’t depend on you, for stuff.

00:46:58.470 –> 00:47:07.410 Joey Kilrain: that’s really basic, but if we can get past that when we get into things were okay now you got to do some work for me again i’m only going to give you a test that I think I could get done in case you fail.

00:47:07.830 –> 00:47:14.130 Joey Kilrain: Right bell you’re like let’s say I don’t know you got to pick the right font size Okay, I could do that with my eyes closed but.

00:47:14.850 –> 00:47:24.870 Joey Kilrain: Let me see if you could do it, and if so cool now you’re getting more of my success and there that’s how i’ve been able to build my teams of people that i’ve known for some of them 1015 years.

00:47:26.490 –> 00:47:33.150 Joseph McElroy: All right, well, thank you so much How can people get in contact with you and form a relationship with you.

00:47:33.360 –> 00:47:47.490 Joey Kilrain: So great way would be just to go to linkedin just look for for Joe we kill rain and that’s Kuwait, with one L two or you can reach me on my site at Joseph at de de that’s a digital experience design company.

00:47:47.730 –> 00:47:48.600 Joseph McElroy: You can reach me there as well.

00:47:48.690 –> 00:47:57.750 Joseph McElroy: cool all right, well, thank you very much i’m going to tell me give everybody now some insights into some wise content tools which I try to do every show.

00:47:59.010 –> 00:48:04.620 Joseph McElroy: You know one we discovered recently is called s co writing assistant.

00:48:06.030 –> 00:48:14.640 Joseph McElroy: We haven’t done a lot of work with it, but so but we’re trust the tool set from what you came from and and we’ve started using it, and it seems to be a great.

00:48:15.030 –> 00:48:24.690 Joseph McElroy: tool and it’s it’s called seo writing assistant and it’s part of SEM rush tool set SEM rush is a fabulous.

00:48:24.990 –> 00:48:35.820 Joseph McElroy: tool used by a lot of people for seo and search engine marketing to find keywords CBC you know how you’re competing against the competition well this writing assistant has.

00:48:36.570 –> 00:48:44.490 Joseph McElroy: Is a gives any writer, the ability to check the seo potential and originality of a piece of content they’re working on in real time.

00:48:45.120 –> 00:48:50.970 Joseph McElroy: So know that you can also use it to determine how easy it is to read that piece of content is for your users.

00:48:51.600 –> 00:49:09.900 Joseph McElroy: and basically you connect it to either your Google document or your wordpress press dad draft, and it will analyze how well the text complies with seo recommendations, based upon the top 10 rankings pages for the you’re giving keywords in the given location.

00:49:11.370 –> 00:49:16.770 Joseph McElroy: It also will check the originality of a piece of text with a plagiarism checker feature.

00:49:18.270 –> 00:49:24.450 Joseph McElroy: In with it, you can maintain your brand’s Tony voices in each COMP content piece you publish.

00:49:24.870 –> 00:49:41.790 Joseph McElroy: You can make sure your content optimize you can read improve the article before publication make it easy to read, and then again check the quality of the seo you there is a free trial, so I would recommend that you give that a shot shout out.

00:49:43.350 –> 00:49:54.480 Joseph McElroy: Other tools that we’re looking at and what we’re actually doing is we’re compiling and we go we’re up to about 100 so far we’re and we’re going to be compiling a huge list of.

00:49:54.900 –> 00:50:05.520 Joseph McElroy: Ai related content tools and it’s going to be on I think both Galileo site and on wise content creates wealth calm.

00:50:06.810 –> 00:50:15.510 Joseph McElroy: And you know something that that’s similar is grammarly which I think is a more more traditional tool that people have used.

00:50:16.320 –> 00:50:26.190 Joseph McElroy: And it grammarly can use to fix the Ai era uses Ai to fix errors in your writing and help you write better and it has a basic three panels as well, so.

00:50:26.790 –> 00:50:34.050 Joseph McElroy: it’s a I think it’s an exciting world to be getting into Ai based stuff or content there’s things for.

00:50:34.620 –> 00:50:42.090 Joseph McElroy: You know, doing behavioral analysis that like there’s something called crystal knows which you can tell you give you suggestions of an analyzing the.

00:50:42.420 –> 00:50:49.260 Joseph McElroy: The the psychological profile somebody from their linkedin and then suggest how you should speak to them and.

00:50:49.830 –> 00:51:01.890 Joseph McElroy: i’ve had good success modifying what i’m providing to them, based upon you know those sort of set now, none of this is 100% foolproof none of it is 100% accurate and some of it is off.

00:51:02.310 –> 00:51:10.980 Joseph McElroy: A lot of times very awkward so you have to use your best judgment, but it really can help you inform what you were doing in terms of that.

00:51:13.020 –> 00:51:15.720 Joseph McElroy: I want to mention give us a shout outs now.

00:51:17.100 –> 00:51:25.200 Joseph McElroy: we’re on the network live called talk radio dot nyc and has a lot of good shows on it, the one that’s proceeding.

00:51:26.100 –> 00:51:36.510 Joseph McElroy: This one is called the entrepreneurial web on Fridays at noon and it’s hosted by dry Fox and I find that the I listened to it sometimes I find it very useful.

00:51:37.380 –> 00:51:47.400 Joseph McElroy: For you know the small business, especially on what how to use the web, for what they’re doing so I would recommend people go to that there’s other great podcasts on this.

00:51:48.540 –> 00:52:01.260 Joseph McElroy: On this channel, I also have a, as I mentioned, I have a motel in North Carolina in the smoky mountains, as, and I have created a podcast dedicated to the great smoky mountains called.

00:52:01.680 –> 00:52:15.600 Joseph McElroy: gateway to the smokies which is on Tuesdays from six to seven, where it’s more of a about travel and culture, and I try to make it fun with music, I had a I had a grammy winning.

00:52:16.290 –> 00:52:25.080 Joseph McElroy: bluegrass player there recently, so you know I bring in a mix of different kinds of you know, entertainment stuff going on.

00:52:26.190 –> 00:52:42.930 Joseph McElroy: Of course, I remind you, to go to Galileo Galileo tech media.com to look at my business, which is a an seo firm and we specialize in really great content wise content and content to scale.

00:52:43.620 –> 00:52:55.980 Joseph McElroy: As well as all sorts of you know tasks related to content also we have editorial link building with content, which is a really a more of a digital PR effort so.

00:52:57.030 –> 00:53:06.780 Joseph McElroy: I want to shout out to that don’t forget to go to our Facebook page and documents facebook.com slash wise content creates wealth like that.

00:53:07.380 –> 00:53:15.000 Joseph McElroy: be part of the Community that’s where i’ll probably answer questions and and things about the show and then wise content, so you can go there.

00:53:15.300 –> 00:53:26.640 Joseph McElroy: And then, why is content creates wealth COM will be is being developed right now, it will be an aggregate of all the information, so you can point you to where all the different things that we mentioned on this show.

00:53:29.250 –> 00:53:36.780 Joseph McElroy: Next week, let me tell you, we are going to have I just lost my little page here on.

00:53:41.910 –> 00:53:44.610 Joseph McElroy: Well, I will we have a great speaker whoever it is.

00:53:46.530 –> 00:53:46.950 Joey Kilrain: awesome.

00:53:47.490 –> 00:54:02.400 Joseph McElroy: awesome oh it’s a it’s going to be next week it’s going to be Mike green hand, who is one of the top seos in the game you is with he was former president of simple he is.

00:54:03.960 –> 00:54:16.080 Joseph McElroy: The CMO top as CEO for acronym which deals with enterprise seo he will be here he’s he’s he’s getting he’s conceptualizing the.

00:54:17.670 –> 00:54:19.920 Joseph McElroy: Customer experience optimization.

00:54:22.650 –> 00:54:30.240 Joseph McElroy: In fact, wanting to you know, a content experience optimization sorry customer experiences what we’re talking about content experience optimization.

00:54:30.540 –> 00:54:49.350 Joseph McElroy: To replace seo as the as the term we should be using for our industry, and I think that works really well with wise content and we’ve we were looking forward to present that to you so see you next week, thank you joey again bye everybody have a good weekend.

00:54:49.650 –> 00:54:49.980 Joey Kilrain: See you.